Paint & Coatings Manufacturer News

Benjamin Moore Teams With Make It Right at Super Bowl

February 7, 2013

While there was plenty of action on the field when the Baltimore Ravens and San Francisco 49ers faced off for Super Bowl 2013, nearby in the Lower Ninth Ward there was action of another kind.
That’s where Benjamin Moore was quarterbacking a team of skilled painting contractors—many who traveled from Baltimore—who joined celebrities plus a group of local volunteers from Helm Paint and  Decorating to put the exterior coating on the latest home built by Make It Right.  '

“Benjamin Moore has been proud to work with and support Make It Right since its founding,” said Benjamin Moore spokesperson Nick Harris of the company’s association with the non-profit established by Brad Pitt to provide new, affordable and environmentally sustainable housing for flood victims of Hurricane Katrina. “Since the Moore brothers started this company 130 years ago in Brooklyn, we’ve been active members of every community in which our products are sold and in which our independent dealers do business.” 

According to Tom Darden, executive director of Make It Right, “Benjamin Moore has been a valued partner over the past five years, generously supporting our funding, supplying to date more than 10,000 gallons of paint products and even curating recommended color palettes that complement our architecture and community. We fully appreciate all of the company’s efforts, and are grateful that they stepped up to sponsor this Super Bowl day of service, as well.”

The home that the team painted is the 91st to be built by Make It Right. Another three presently are under construction in New Orleans, and it was designed by BNIM Architects of Kansas City, AIA’s 2011 National Architecture Firm Award Winner. The Benjamin Moore colors that were applied to the 1,400-square-foot construction, which will be fully ready for occupancy later this spring, included 2145-30 Brookside Moss, AF-115 Lodge, 111 Rancho Clay and
1629 Bachelor Blue.

Making the trip from the Baltimore area were: Joseph Van Meter, of Exquisite Painting and Wallcovering; Russell Henry, Masterpiece Painting; Michael McGurk, Bay Country Painters; Carl Dakes, The Dakes Co.; Salvatore DiFrancesca, Prime Painting; and, Matthew Chaney, Capital Coatings.