Volkswagen presented the CrossBlue concept car, a new generation of SUVs, at the North American International Auto Show in Detroit. Volkswagen specially designed the car for the U.S. and Canada, and the color was developed by BASF 's paint specialists in Würzburg.

The midsize SUV CrossBlue, which seats six, is powered by 306 horsepower. The CrossBlue's outer appearance is characterized by a blue, very fine pearl color. The finish harmonizes with the alloy rims and the array of stainless steel applications on the body. The color was developed by BASF's Color Management Team in Würzburg in close collaboration with Volkswagen.

For years, BASF has been Volkswagen' partner worldwide, supplying products ranging from e-coat to clearcoat. In addition, at many Volkswagen plants, BASF is a system supplier with a service team on site.