Celanese recently launched its new website to better serve its customers’, stakeholders’, communities’ and employees’ needs. The new design features easy-to-use navigation, updated content, video, case-studies highlighting product innovation and improved search functionality. There’s also an easy way to follow the company on social media channels.
The customer-focused website centers on Celanese products and the industries where they are utilized. Customers can still find products within the individual business sections of the website with ease and with enhanced content. In addition, customers can start a search via a particular application and then view all the products offered company-wide for that end-use.