39 Dyrup A/S
Soborg, Denmark
www.dyrup.com

PUBLIC COMPANY
COATINGS REVENUES:
$261 million
SEGMENT BREAKDOWN
• Decorative coatings
• Wood coatings

KEY PEOPLE
Erik Holm, CEO and member of executive board; Peter Sorensen, COO of Denmark; Ulrich Mikkelsen, head of corporate finance; Arianeh Aamodt, head of corporate R&D.

Dyrup is wholly-owned by the Monberg & Thorsen Group. The paint firm delivered revenue of $261 million in 2009. The slowdown in construction activity affected the professional (PRO) and industrial markets, in particular, which accounted for just under 60% of Dyrup’s revenue in 2009. Dyrup reported marked growth in DIY in the Iberian Peninsula throughout the year, which made up for the sharp decline in demand in the PRO market. DIY revenue also showed progress in Poland, driven by the rollout of products tailored to the Polish market. In 2008/09, Dyrup worked on the development of a new strategy—Fresh Start—one of the consequences of which is tightened focus on DIY and PRO, applying a customer- oriented approach. As a consequence of this, Dyrup entered into an agreement in January 2009 on the sale of its industrial activities in April 2009.