34 Freeworld Coatings
Johannesburg, South Africa
www.freeworldcoatings.com
PUBLIC COMPANY
YEAR ESTABLISHED: 1891
COATINGS REVENUES:
$326 million
SEGMENT BREAKDOWN
Decorative Coatings
Performance Coatings
KEY PEOPLE
Bobby Godsell, chairman;
Andre Lamprecht, CEO.
Aleading international marketer of decorative, automotive
and industrial coatings, Freeworld Coatings
is the successor to the coatings division of
Barloworld. Freeworld supplies brands such as Plascon,
Plascon Professional, Crown, Polycell, Midas and
Earthcote to consumers and commercial enterprises.
Plascon markets its décor effect in its award-winning
Plascon Living Concepts showroom at The Design Quarter
in Fourways, Johannesburg, a category first in South
African paint retailing. The showroom uses custom
designed computer software to inspire customers by allowing
them to see the Plascon colour range on digital images
of their homes. The Midas and Earthcote brands are marketed
and sold through 54 franchise stores in South Africa,
with a further 5 outlets located in Mauritius, Edinburgh,
Antwerp, Amsterdam and Windhoek.

