Origin Electric Co., Ltd. operates in three segments: Electronics, Mechatronics and Chemitronics. The Chemitronics division is supported by metal surface treatment and surface plating technologies as well as by Origin's long history of research and development in the fields of electronics and coating materials. Energy-saving measures jointly developed with other engineering groups have resulted in developments being achieved in the field of synthetic resin paints, which have attracted attention both domestic and abroad as being environmentally friendly. The company operates primarily in Japan, as well as internationally in Taipei, Hong Kong, the U.S. and China. Origin Electric Co., Ltd., formerly known as Fuji Electric Co., Ltd., was founded in 1938 and is headquartered in Tokyo, Japan. Origin began developing paints in 1947 as a part of its surface processing research efforts creating highly functional paints including paints used for plastic substrates, water-based paint/TX-free paint and paints used for plated nonferrous metals. Applications include automobile interior and exterior parts, cell phones and computers.