Steven Cortazzo was named vice-president of sales for Keim Mineral Coatings of America, Inc. His responsibilities include corporate branding and business development in the New York metro region including New York City and New Jersey.
Cortazzo is a veteran of the building industry with more than 35 years of experience in building restoration in New York on some of the most high profile structures in the city, including two decades with Kemper System America as managing director.
Keim’s low-to-no VOC coatings use waterglass (potassium silicate) as a binder, and inorganic mineral pigments give the coating its desirable mineral matte appearance and long life cycle.
Being a formulator is becoming much more difficult in light of increased regulatory pressures on common raw materials.
Formulators who develop coatings based on oxidatively cured (alkyd) binders face major regulatory obstacles for two key in…