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BASF Canada Launches New, Innovative Website

March 10, 2014

BASF Canada recently completed a comprehensive re-design of its website, The new website offers improved navigation and includes links to interactive videos, podcasts and photos. It also features a searchable product finder which allows visitors to quickly and easily find information on BASF’s portfolio. Visitors to the site can also learn how BASF is creating chemistry for a sustainable future, stay informed of the latest company news, and explore solutions for a wide range of industries.

“BASF Canada’s online presence is an important part of our customer service and community engagement strategies,” said Carles Navarro, president of BASF Canada. “As our company continues to innovate and evolve, it’s important that our website reflect this growth. By improving user-experience, we also aim to enhance our open dialogue and connection with our Canadian stakeholders.”