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Benjamin Moore Launches Design By What Matters

June 3, 2014

Benjamin Moore recently launched  Design By What Matters, an innovative, interactive online tool that utilizes social data, lifestyle information and style preferences to help consumers design rooms inspired by what matters to them.

Benjamin Moore developed Design by What Matters to help consumers discover their design personalities and create unique color palettes just for them. In a few minutes, by answering a few fun and simple questions, users generate a customized room featuring a palette inspired by a favorite image or color. Questions like, “What’s on your bucket list?” or “What does your dream view look like?” among others, lead to a personalized bedroom, living room, kitchen or dining room. Consumers can further explore Benjamin Moore palettes to create a space that feels like home. From there, users can also buy paint samples and get design tips to help turn that ideal look into a reality.

“Designing a space is a very personal process inspired by what matters in an your life,” said David Melançon, executive vice president and chief marketing officer. “Whether you’re a design enthusiast or a novice choosing colors for your first home, Design By What Matters is a tool you can use to create living spaces that bring your personality, lifestyle and preferences to life virtually before you take the leap of committing to them in real life.”

Participants are encouraged to share their design creations on social media using #BenjaminMoore #DBWM. The platform also allows users to purchase paint samples and get design tips to help make your ideal look a reality. For more information go to