The total market for paints and coatings in South America was more than 2.9 million tons in 2013, and is forecast to rise to more than 3.8 million ton by 2018. This is equivalent to an average annual growth rate of 5.6 percent.
On a country-by-country basis, Brazil is by far the largest national market, accounting for nearly 60 percent of total demand. Bolivia, Paraguay and Uruguay are very small by comparison. All countries are predicted to enjoy good growth rates over the forecast period, in particular the developing market of Bolivia (from a very small base) and the dynamic market of Brazil. Brazil will be hosting the Football World Cup in summer 2014 and the Olympic Games in 2016, both of which have stimulated demand for all types of paints and coatings.
Architectural and decorative coatings for consumer and professional uses account for some three quarters of the American market overall, although this proportion varies from country to country. Growth is forecast to be highest in the architectural and general industrial segments. This is influenced by growth in the dominant market of Brazil, where significant investment in infrastructure is currently taking place.
Growth in the marine and protective coatings segment is being boosted by developments in the oil and gas sector, particularly in Brazil where there is currently extensive activity in the area of deep water oil reserves.
“A Profile of the South American Paint Industry” gives an insight into the market changes in the past few years as well as outlining the key trends affecting the decorative and industrial coatings segments for each individual country covered. The scope of the study covers Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. It provides 2013 market data on nine mainstream paints and coatings segments: architectural/decorative, industrial wood coatings, protective coatings, marine coatings, automotive OEM coatings, automotive refinishes, powder coatings, general industrial coatings and plastic coatings. Forecasts on these are also presented for the year 2018. The cost of the full report is €3,750.