Paint & Coatings Manufacturer News

Rue La La And Benjamin Moore Collaborate To Create Color Inspiration For The Fall Season

August 27, 2013

Rue La La, a leading online lifestyle shopping destination, announced a collaboration with North American color expert and paint manufacturer Benjamin Moore to inspire the young and the fabulous with curated color palettes to complement their home décor purchases.

Each month from August through October, Rue La La's Living category will feature a headlining Boutique with home décor products focused on essential areas of the home and looks inspired by Benjamin Moore colors and products. The Boutiques kick off with the spotlight on the entryway in August, followed by the bedroom in September, and the dining room in October. The Boutiques will also feature paint, design and product information from the expert Benjamin Moore color teams to show how the looks can be translated into one's own home.

"Color is the ultimate style inspiration, and Benjamin Moore is the gold standard for paint and color for the home," explains Michael Mosca, Executive Vice President, Rue La La Living. "This exciting collaboration brings our Members an immersive online shopping experience that offers beautiful products for every room in their homes and inspires them to create the perfect canvas for those products."

Benjamin Moore will enhance the experience for Rue La La Members who purchase products in the Living category with collateral materials that showcase the Rue La La curated color palette featured in the Boutiques as well as additional styling inspiration and special incentives from Benjamin Moore.

"We're really excited to collaborate with Rue La La and engage young and savvy shoppers with our curated color palette," said Carl Minchew, vice president of Color Innovation and Design at Benjamin Moore and Co. "With each hue we selected for the Rue La La Living Boutique, members can now transform a room with an enduring color and a fabulous home décor purchase."