l BASF has been ranked as the number one chemical company in the world by Fortune magazine’s “Global Most Admired Companies” ranking. In addition to its number one overall ranking, BASF was ranked number one in each of nine attributes including quality of management, ability of products and services, innovation and long-term investment value.
“The chemical industry is a global business serving global customers so we believe the global ranking is an important reflection on BASF,” said Donald J. McGrath, vice president of corporate communications for BASF in North America. “The Fortune methodology is significant because industry rankings are derived from your competitors within the industry. This is a jury of your peers. Reputation is the cumulative reflection of all aspects of your brand.”
To compile Fortune’s Global Most Admired Companies rankings, the Hay Group surveyed more than 10,000 directors, executives and managers at 345 companies around the world. Each respondent was asked to rank the other companies in their industry on nine attributes, and the average of these scores was used to compile the lists.