McCoy’s Building Supply Centers is now stocking the Glidden paint brand. McCoy’s, which operates 85 stores in Arkansas, Mississippi, New Mexico, Oklahoma and Texas, is based in San Marcos, TX.
“McCoy’s is very excited to move its paint business to Glidden,” said Robert Wyatt, hardlines category manager. “Glidden has the best program to assist McCoy’s in promoting its paint program. The strong national brand name recognition and one of the best advertising/marketing program in the industry were very important factors in our decision to team up with the company.”
The launch is being supported by regional print advertising, and Glidden paint sold in the shops will be discounted. In addition, to mark the debut of its brand at McCoy’s, ICI donated 50 gallons of paint on behalf of Glidden to Sea City Work Camp.