ICE 2004 Review

August 11, 2005

Was the FSCT�s International Coatings Expo a success?

The International Coatings Expo (ICE) 2004 closed down on October 29 at McCormick Place North, marking the start of a new era. The Federation of Societies for Coatings Technology (FSCT) will no longer hold an annual ICE. After taking 2005 off-except for smaller, regional events (see side bar on page 27)-FSCT will host ICE Sept. 27-29, 2006 in Chicago.

According to FSCT, ICE 2004 was a success, signaling what it called "the renewed strength of an industry rising to meet continuing economic and regulatory challenges."

All told, FSCT reported that there were, 6596 registrants-the highest number in the past three years. Visitors came from 54 countries, while the show itself featured 326 suppliers in more than 67,000 net square feet of exhibit space. Prior to the opening of ICE, 470 participants attended the International Coatings Technology Conference, organized by the FSCT Professional Development Committee.

Exhibitor Reaction
As can be expected, reaction among exhibitors to the 2004 event was mixed. Some said ICE was a success, while there were also those who were not as pleased-especially regarding whether or not ICE 2004 met the expectations they had coming into the show.

In some cases, companies had very high hopes based on ICE's return to its strongest venue coupled with the fact this was the last time ICE would be an annual event.

For the most part, however, there was generally a good feeling about the show, although some people anticipated more visitors.

Halox had not exhibited in three years, and sales manager Michael O'Brien said it was a great opportunity to showcase its new products.

"ICE has been fantastic," Mr. O'Brien said at the show. "It was good to be back again. We've seen customers from the East Coast, West Coast, Canada and Latin America. It's been so busy that there were times that we could have used eight of our people in our booth."

"Our substantive traffic was heavier than we expected," said Sue Jaszkowski, global communications manager for Johnson Polymer. "We noticed there were several customers in from Chicago and Wisconsin, as well as attendees from Latin America and China. There were times we had more attendees in our booth than we had technical people to speak with them."

Other people felt the show's attendance was not as high as they had hoped, although they noted that there seemed to be plenty of attendees from local companies.

"The show has been better than in recent years, although the traffic has been lighter than we expected," said Mike Tancini, director of sales, North America pigment color solutions for Datacolor.

"The people we have seen here are all quality, although there's not as many people as I would have expected," said Warren Pushaw, president of Micro Powders. "We have seen a lot of chemists, particularly from the Chicago area."

"I think the FSCT did a marvelous job with the set up here," said Dan Kile, vice president, polymers for CCP. "Traffic has been pretty good, although I am a little surprised there weren't more people and exhibitors, but we've seen a lot of customers that had a lot of interest. I've seen quite a few formulators from a 100-mile radius."

"It was off to a little bit of a slow start, but traffic built through the day," said Bob Burk, marketing manager for King Industries, while on the show floor in Chicago.

Ultimately, however, it is the reaction of end users that will judge a show. Generally speaking, paint and coatings manufacturers Coatings World spoke with felt the show met their needs.

"It was a good show," said Jim Smith, director of technology for RPM Wood Finishes Group. "I was looking for certain things here, and the people who are here in the booths know what they are talking about."

Dennis Adams, production and purchasing manager for Cloverdale Paints, was also happy with the exhibition. "I'm impressed with ICE," he said. "There's a lot of new things out there, and the show was easier to access and had an open layout."

Marcie and FSCT president-elect Fritz Walker, FSCT president Rick and Claudia Hille, FSCT secretary-treasurer Rose Ryntz and FSCT executive vice president Bob Ziegler cut the ribbon, signaling the opening of ICE 2004.

For Dave Carberry, director of purchasing for DAP, Inc., ICE afforded him time to talk with suppliers about key issues. "I use ICE to get around to suppliers, pick up brochures, learn about new products and talk to people about supply issues, pricing and supply interruptions which are rampant in the industry."

Elwin Doorenbos, a chemist working on heavy-duty protective coatings research and development at Diamond Vogel Paints, came to ICE for its focus on raw materials. "The exhibitors that had coatings and resin technology were good. Overall it was okay," he said.

Adams believes that the decision to move ICE to every other year was the right one. "I think it should be every other year. That way, it's current, you can see everybody and it's not repetitious," he said.

Gerald Amaito, vice president, international ICI Paint, international export and licensing," said ICE always meets his expectations. "Chicago is a great venue. They key organizations are all represented here. It's a great opportunity," he said.

Still, not every chemist was impressed. "Based on past shows, this show looks a little small," said DaChon Adair, a senior chemist, solvent-based high performance, Rust-Oleum Corp.

Ray Dickie (left) receives the Heckel Award from Colin Penny at the opening of the Annual Meeting Program.

Signs of the Times?
The level of interest in purchasing new equipment is usually a good indication of the overall health of the coatings industry. Among equipment suppliers at ICE, opinions were also mixed. Still, renewed interest is keeping some suppliers cautiously optimistic about 2005.

"Making a decision to buy equipment is not easy," said John Bojko, service development manager, Rexson Systems. "But, customers have to invest to survive. While they're not looking to buy at the show, they are looking to buy in the near future," he said.

"There's been reasonable interest, with more activity early in the day," Dave Peterson of Eiger said during the second day of ICE. "It gave us an opportunity to revisit with existing customers as well as make contact with new potential customers."

"From the last show we've seen a little more enthusiasm, but there are not as many people," said Robert Banks of Schold Machine.

That sentiment was echoed by Kerstin Grosse of Buhler. "We have had a few good leads in the right direction, but overall business is a little slow," she said during ICE
Some equipment exhibitors reported good traffic and quality leads.

"It's been a great show, probably the best show since it was last in Chicago," said Stewart Rissley of Premier Mill. "Just yesterday we had more leads than the entire show prior."

Herman Hockmeyer of Hockmeyer added, "We are very happy with the leads."

Still, for some ICE 2004 was more about networking, not sales. "It's been fantastic to maintain relationships," said Christ Zoga of Netzsch, "but I don't see people looking for new technologies."

Silberline Manufacturing was honored for its 50 years of participation at ICE with a special award from FSCT.

Many companies use ICE to not only connect with potential customers, but develop into established relationships with key accounts. Exhibitors contend this face-to-face networking allows them to get more in tune with customers' needs.

"This show allows us to network and gives us a chance to follow up on project work with our customers," said Scott Borst, business team leader, building and coatings at Wacker Silicones. According to Borst, ICE gives customers a chance to meet with more than the sales rep or technical manager who call on them, but others in the company.

Some exhibitors use ICE to showcase the complete offerings that can be found within its organization. The silicones and polymers units of Wacker were exhibiting together and a similar theme was at Degussa, which combined its many units under the "Smart Formulating" umbrella.

David Grafflin, business team lead, advanced materials at Wacker Silicones, said the benefit of ICE isn't just the opportunity to showcase what's new�as no supplier would unveil a new "new" product at ICE without showing it to their "A" customer first. ICE, he said, offers customer a chance to talk more about solutions or products they have discussed in the past. "They may have not been interested in it a year ago, but they are now," Grafflin said.

Companies were showcasing their newer technologies and promoting their new capabilities, such as Clariant, which was touting its new DPP pigment production, which came onstream just weeks before ICE. (You can read more about the products being promoted at ICE in the online version of this story at www.coatingsworld.com.)

As exhibitors run through leads and attendees head back to their labs, the industry will fully assess how successful ICE 2004 was over the coming months.

One exhibitor summed it up best: "Obviously it's not like the old days, but it's better than previous years," said Hal Good of HunterLab.

-David Savastano, Kerry Pianoforte and Christine Canning Esposito contributed to this article.

King Industries' Beach Boy-inspired booth won Best 6-9 booths - raw materials. Elementis Specialties' Relaxation Center offered complimentary massages to attendees. Activity at Clariant.
Degussa's booth. Doing double duty, Pat "PJ" Abbott, a NASCAR/Indy driver and Johnson Polymer sales rep was on the show floor with his race car. Wacker's booth at ICE
Beach Boys cover band Still Surfin' performed at ICE's block party.

ICE 2004 Product Round-Up

A wide range of new products for the paint and coatings industry were on display on the ICE Show floor. Here is a look at some of the latest products that suppliers were highlighting at their booths.

Clariant has introduced Savisol, a new range of solvent-based liquid dyes primarily developed for wood coloration. Savisol liquid dyes are stable, concentrated solutions of solvent-soluble dyes in organic solvents. The Savisol range exhibits good lightfastness and excellent resistance to over-lacquering, according to the company. Savisol liquid dyes have primarily been developed for solvent systems, and they are readily miscible with most common organic solvents. The can be used in aqueous solutions with some precautions. Dilution of concentrated Savisol liquid dyes with alcohol is recommended prior to adding water.

Clariant has also launched Colanyl 500, a new range of aqueous pigment preparations for water-based coatings. Colanyl 500 enables coatings formulators to achieve lower VOCs than are presently required, according to the company. Colanyl 500 are binder-free and contain pigments, water, polyglycol and additives. It can be easily stirred into the coating system and it maintains good storage stability.

Clariant has launched a new line of red Diketopyrrolo Pyrrole (DPP) pigments suitable for many high-quality applications including automotive finishes, industrial coatings, plastics coloring and specialty printing applications. Hostaperm Red D2G 70 (PR 254) is a high-performance red pigment for use on automotive OEM and refinish paint systems. Hostaperm Red D3G 70 (PR 254) is a high-quality red pigment primarily for industrial coatings. Hostaperm Rubine D3B and Rubine D3B-WD (PR 264) are highly transparent blue shade reds with excellent fastness and rheological properties for aqueous and solventborne automotive coatings applications.

Degussa highlighted a number of coatings and colorants, aerosil and silanes and high-performance polymers. For coatings and colorants Degussa highlighted Vestanat aliphatic isocyanates for UV-resistant, high performance polyurethane coatings, adhesives, sealants and elastomers, Vestamin diamines, which are suitable for formulating solvent-free industrial floor coatings, composites, sealants and adhesives and Vestagon powder coating crosslinkers for formulating polyurethane, hybrid and epoxy powder coatings. Degussa's high performance polymers include Vestosint nylon 12 fine powder additives for improving the abrasion resistance and elasticity of paint coatings. Degussa's Aerosil fumed silicas and specialty oxides are designed for coatings applications, including rheology and acting as anti-settling or suspension agents.

Wacker highlighted its Pioloform polyvinyl butyrals (PVBs). Wacker offers seven grades of PVBs to cover various applications. Pioloform products are readily soluble in mild solvents, such as alcohols and esters. They also exhibit good flow properties, are resistance to light and a wide range of chemicals.

Sartomer showcased its extensive specialty chemicals offerings. Sartomer offers a wide variety of crosslinkable products, UV and EB cure, two-part epoxy/amine cure, peroxide cure and polyurethanes. Sartomer has a number of products that can be customized to meet the demands of its customer. Of particular note are its polyester acrylates for wood, UV wood, plastics and metal coatings.

In response to the never-ending quest for lower VOC and low-odor products, a number of companies were highlighting the latest in environmentally compliant technologies. Tego Coating and Ink Additives, a business line of Degussa's oligomers and silicones business unit, exhibited its newly developed Tego ViscoPlus line of high-performance polyurethane associative thickeners for water-based systems. The four products that make up the ViscoPlus line create rheological profiles that help formulators achieve the desired flow and leveling behaviors of various coatings while meeting the latest industry requirements, according to company officials.

ISP has introduced a number of new industrial biocides for in-can and dry-film preservation. Nuosept 44, 497 and 498 are the company's newest in-can preservatives. Nuosept 44 features broad spectrum activity and a wide pH range. Nuosept 497 and 498 contain no VOCs and can be used in a variety of architectural coatings. Nuosept 166, 210 and 211 are sanitizers that can be used in good manufacturing plant hygiene practice. One of the key advantages of these sanitizers is that they clean the area effectively and then dissipate so there is no carry over into the finished paint product. ISP's latest offerings for dry-film preservation include Fungitrol 720, 730, 740 and 820. These products are solvent-, odor- and formaldehyde-free and are suitable for either solvent- or water-based architectural coatings applications, ISP has also recently obtained EPA approval for its Noucide 2002 and 2010 multi-functional products for dry-film preservation.

Troy Corp. highlighted it latest zero VOC dry film preservatives, Polyphase 662, 663 and 678. Polyphase 662 is a zero-VOC, low odor, broad spectrum dry film preservative offering coatings, especially wood applications, maximum protection against fungal and algal attack. Polyphase 663 is a zero-VOC, low odor, broad spectrum dry film preservative offering protection against marring and premature failure of coatings caused by both fungal and algal attack. Polyphase 678 is a zero-VOC, low odor dry film preservative gives long-lasting protection of wood coatings from fungi, mildew, staining and wood rot, while offering safe handling properties and zero gram per liter VOC.

Troysperse 90W is a new high-performance universal pigment dispersant for both aqueous and solvent architectural systems. Troysperse 90W, which acts as a dispersant and wetting agent, can enhance the properties of many products and applications, including architectural and industrial coatings, color dispersant and inks. Troysperse 90W reduces milling time, increases pigment loading and enhances flocculation stability, resulting in faster dispersion time and improved hiding and rheology, according to the company.

Noveon's Carboset 505 solvent-free, acrylic colloidal dispersion gives wood stains excellent flow and penetration for uniform appearance, according to the company. Carboset 505 eliminates lapping marks and show minimum pigment transfer in water- or solvent-based clear wood finishes. This dispersion is compatible with a wide range of pigments tint bases, conventional iron oxide pigments and aqueous trans-oxide colorants. Eastman Chemical Co. is highlighting a new portfolio of coalescents for the U.S. architectural coatings market. The portfolio includes Texanol ester alcohol, Eastman EEH solvent and Optifilm Enhancer 400. These coalescents, used individually or in combination, help formulators optimize performance in their architectural coatings, while meeting VOC regulations. Optifilm Enhancer 400 is Eastman's newest coalescent. Low odor and extremely low VOC, it is suitable for a variety of architectural paints. In regions with the most stringent VOC regulations, Optifilm Enhancer 400 can be blended with Texanol ester alcohol or Eastman EEH solvent to further minimize VOC while maintaining a desired balance of performance properties, according to the company.

Eliokem now offers a full range of rheological resins, Pliolite and Plioway, for use in organic media ranging from strong aromatic solvents to weak paraffin fluids. Chemically these terpolymers are primarily based on modified styrene and acrylic monomers which in the presence of organic fluids swell like small sponges to form micro-gels. As resin concentration increases, the micro-gels interact to form a thick clear elastic gel with shear thinning behavior. Eliokem has launched Plioway Ultra 350, an odorless solvent-based resin that speeds the primer application process and reduces VOC emissions.

Jyoti Ceramic Industries Pvt. Ltd. introduced its line of Zircosil micromilling beads at ICE. Zircosil microbeads are a low-density media that helps low viscosity milling applications, according to the company.

Ucar Emulsion Systems, a business unit of Dow, highlighted a number of new products at ICE 2004. Ucar vinyl acrylic latexes are designed for use in developing high quality finishes. Dow manufactures a variety of Ucar vinyl acrylic latexes that offer formulators excellent scrub resistance, block resistance, freeze- thaw stability and gloss.

Dow produces a wide range of Ucar all-acrylic latexes for use in application such as interior and exterior paint, including flat and semi-gloss, high PVC paint, semi-gloss architectural coatings and topcoats.

Ucar styrene acrylic latexes produced excellent adhesion, water resistance and floss development in applications such as porch and deck enamels, interior/exterior high-gloss enamels and traffic paint. Ultra-gloss styrene acrylates, second-generation products from Dow, are designed to be blended with other Ucar latexes to optimize properties such as high gloss, block resistance and alkyd-like rheology.

Neocar branched vinyl ester latexes provide enhanced properties such as good wet adhesion, grain-cracking resistance and superior performance for a variety of exterior applications, such as coating masonry or wood.

Ucar polyphobe rheology modifiers were developed to help formulators lower VOC emissions and provide cost effective replacements for traditional thickeners. These products act as efficient polymeric dispersants, reducing the demand for traditional dispersants and allowing formulators to reduce raw material costs without sacrificing performance.

The epoxy products and intermediates (EP&I) business of the Dow Chemical Co. has continued to extend its products lines and develop new products. D.E.R. liquid epoxy resins are used as raw material in coatings, adhesives and composites. These resins can produce effective resistance to a variety of chemicals, including solvents, acids and bases. In addition, they are durable, adhere well to almost any surface and accept a wide range of fillers and pigments. D.E.R. solid epoxy resins are solid at room temperature and are primarily used in powder coatings. D.E.R. flexible epoxy resins are used to improve the flexibility of standard epoxy resin formulations. D.E.H. epoxy hardeners are a range of curing agents for room temperature industrial protective coatings and heat cure powder coatings.

New Garamite AL from Southern Clay Products is an organically modified organoclay that provides high viscosity and efficiency. Developed for use in aliphatic, solvent-based systems, reduce the tendency of a coating to sag on vertical surfaces while offering viscosity control.

Rockwood Pigments has launched Solaplex inorganic pigments. Available in a range of yellows, these pigments offer excellent weather fastness, opacity, gloss and high heat stability, according to the company. Key features of Solaplex pigments include outstanding durability, superior color and gloss retention and easy dispersibility.