in North AmericaN mARKET
The road ahead, if not brighter, is at least more vivid, according to color experts at PPG Industries.
The PPG global design and color marketing team is current showing car manufacturers more than 170 colors for the 2007-2009 model years. “We are seeing that North American consumers are moving away from more traditional shades and moving toward brighter and more dynamic color choices,” said Lorene C. Boettcher, manager, global design and color marketing, automotive coatings for PPG. “In fashion, furnishing and other industries, designers are breaking away from black, gray and white to non-traditional, vivid colors. This trend, which mirrors what’s occurring in automotive coatings, demonstrates an optimistic attitude toward the future.”
Based on its research for 2007-2009, PPG reports that in the blue family, there will be a move to soft, silvery-green shades and bright techno shades of aquamarine. In green, different textural effects and warm undertones range from a new turquoise shade to near gold, complementing new luxury and sport