Turn Up The Value

By Tim Wright | September 11, 2006

In the mature markets of North America and Western Europe, times are tough for powder coatings manufacturers. Runaway raw material costs. Excessive industry capacity. Low value appreciation. Eroding selling prices. These are some of the issues facing powder coatings manufacturers today.

However, experts at leading companies Coatings World spoke with are not daunted. To get ahead in these markets, manufacturers are focused instead on turning up the value to beat these pressures.

Because of their high durability, robustness and environmental friendliness, powder coatings offer many advantages over liquid coatings. As technology becomes more sophisticated education will prove to be the key to moving these mature markets ahead in the future.

At the same time, emerging markets in the developing world have opened an endless frontier for growth. China and Eastern Europe in particlular are at or near double-digit growth rates. To hear more on the global powder coatings market from leading industry experts, turn to page 24.

Switching gears, as we all prepare for a busy Fall show schedule, this issue of Coatings World brings you comprehensive preview coverage of several major industry events. Inside you'll find details about ICE 2006 (page 44), ChinaCoat 2006 (page 48) and NPCA's annual meeting (page 60), including dates, locations and schedules of events.

R&D Staffers Wanted!

To all you R&D staffers out there, it's that time of year again for our fifth annual R&D Salary Survey. Please take a moment and log onto www.coatingsworld.com to link to our anonymous online survey and give us your thoughts on the industry, your job and your paycheck. Responses will be published in our November 2006 issue.

Tim Wright

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