Dow Corning names marketing
Published April 18, 2007
In this role, Coughlin will oversee the creation and implementation of marketing communication strategies for the two industries and will work to strengthen and expand Dow Corning’s commercial online capabilities. Coughlin played a critical role in launching Xiameter in 2002, which was a new business model for the company. For the past year, she has led the global communications strategy for Dow Corning Construction.
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