In a move that reflects the increasing participation of woman in their homes, Jotun Paints has launched the “Lady” interior brand into the Middle East market.
The launch of the interior brand follows two years of extensive research in the regional Dubai-based R&D laboratory in close collaboration with Jotun Norway to come up with an interior paint brand. The acrylic paints are available in a matt finish that offers benefits such as easy clean, neutral scent and color last. Cleaning stains and dirt off painted walls will not leave any spots or affect the quality of the paint finishing. Further, the solvent-free paints do not leave any trace of odor after six hours of application.