R-M and Hyundai seal global cooperation for automotive refinish products
August 10, 2007
R-M, BASF’s automotive refinish brand, and Hyundai Motor Company have agreed on a close global partnership for the automotive refinish product business. The goal of the cooperation is to develop coordinated refinish products as well as training concepts and additional support for the carmaker’s customer service. The implementation of the program, which is targeted on a global level, is already underway.