International Paint hires
International Paint has hired David Hood to serve as marketing analyst for the company’s Houston, TX-based Protective Coatings division, North America. Before joining International Paint, Hood served in a marketing internship for Deloitte & Touche in London, England.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…