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MicroBlend enters Latin America



Published March 15, 2011
Related Searches: Color Architectural Coatings Business Operation
MicroBlend Inc. has entered the Latin American market with the installation of its paint dispensing systems in Sodimac stores in Colombia. Sodimac is the leading home improvement retailer in Latin America. They currently have 100 large format locations in Colombia, Chile, Argentina and Peru and expansion continues throughout Latin America. The MicroBlend partnership strengthens Sodimac’s leadership in the architectural paint market. Sodimac pioneered the use of captive brands in paint retailing in Latin American with the introduction of Glam Kolor brand paints initially in their Chilean locations. MicroBlend has installed the latest version of its patented Paint Factory system, introducing the paint industry and the Sodimac stores to several new innovations to its technologies. The latest version of the Paint Factory system provides higher dispense capacity. Orders from one quart to 1500 gallons can be made quickly without special advance ordering or planning. Sodimac has expanded the Glam Kolor brand choices in quality levels to three, doubled the number of sheens available and now offer over 50,000 new colors.


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