Lanxess launches a fully revised website for its colorants products
December 19, 2011
Effective immediately, Lanxess’ business unit Functional Chemicals (BU FCC) is presenting its business line Colorants on the internet on a fully revised website. All information on products, industries and applications is now presented under www.colorants.lanxess.de and www.colorants.lanxess.com.
“We want to provide our customers with comprehensive information through the new website,” said Dominik Risse, head of marketing colorants in the BU FCC. “In revising the site, we compiled extensive information on our products. We are also offering direct search tools that make navigation easier for the user. In addition, we placed great emphasis on an attractive presentation.”