Lanxess launches new website for colorants products
January 24, 2012
Lanxess’ Functional Chemicals business unit is presenting its Colorants product line on the internet on a fully revised website. All information on products, industries and applications is now presented under www.colorants.lanxess.de and www.colorants.lanxess.com. The redesigned pages focus even more on a customer orientation and provide detailed information on the Colorants product portfolio.
The introduction of Point-of-Sale Tinting systems in the 1950s changed forever the way that decorative paints are sold. Prior to World War II and during the immediate post-war period, paints were supplied in a limited range of colors and retailers ha…