R-M, BASF’s premium automotive refinish brand, opened a new International Refinish Competence Center (RCC) in Clermont, France. It is now one of the most modern training facilities in Europe. With an investment of approximately €2.5 million, the extended and modernized center is equipped with the latest technical standards and multimedia training tools ensuring that R-M offers its customers significant flexibility to meet their refinish training needs, according to the company. Annually, more than 800 trainees and business partners can be accommodated in the new R-M Brand Center. A new brand space is dedicated to the latest color trends, exhibiting concept cars as well as design objects. On this occasion a partnership was signed in France with the Oise Chamber of Commerce and Industry to promote careers in automotive refinishing.
The modernized Refinish Competence Center serves as a training facility and marketing platform for R-M and its business partners and has been planned according to the standards of the BASF RCC policy. Some highlights include the R-M Cube, which is entirely dedicated to the R-M premium brand image and visualizes the brand and its value for the customers. The R-M Cube provides a unique opportunity to exhibit the latest color trends, design themes and concept cars.
In-line with the R-M spirit of being actively involved in the development of future trends and the next generation of talent, the specially designed cubes and elements have been arranged in cooperation with students of the “product, design and innovation” section of the University of Technology in Compiègne.
BASF Opens R-M Refinish Competence Center
Published August 13, 2013
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