Welcome Guest to Coatings World    Login || Register
Last Updated Friday, October 9 2015

BASF Opens R-M Refinish Competence Center

Published August 13, 2013
R-M, BASF’s premium automotive refinish brand, opened a new International Refinish Competence Center (RCC) in Clermont, France. It is now one of the most modern training facilities in Europe. With an investment of approximately €2.5 million, the extended and modernized center is equipped with the latest technical standards and multimedia training tools ensuring that R-M offers its customers significant flexibility to meet their refinish training needs, according to the company. Annually, more than 800 trainees and business partners can be accommodated in the new R-M Brand Center. A new brand space is dedicated to the latest color trends, exhibiting concept cars as well as design objects. On this occasion a partnership was signed in France with the Oise Chamber of Commerce and Industry to promote careers in automotive refinishing.

The modernized Refinish Competence Center serves as a training facility and marketing platform for R-M and its business partners and has been planned according to the standards of the BASF RCC policy. Some highlights include the R-M Cube, which is entirely dedicated to the R-M premium brand image and visualizes the brand and its value for the customers. The R-M Cube provides a unique opportunity to exhibit the latest color trends, design themes and concept cars.

In-line with the R-M spirit of being actively involved in the development of future trends and the next generation of talent, the specially designed cubes and elements have been arranged in cooperation with students of the “product, design and innovation” section of the University of Technology in Compiègne.

blog comments powered by Disqus

Receive free Coatings World emails
Sign up now to receive the weekly newsletter, and more!

Enter your email address:
Company Spotlight
AZ Electronic Materials Co., Ltd.
No. 458-6, Sinsing Road Hu Kou Township Hsinchu Country 303, Taiwan
Hsinchu Country, Taiwan, 303
View Profile
Houchi Chemical Co., Ltd
No.56, Fu Chow Street
Taipei, Taipei, 100
View Profile
Micro Powders, Inc.
580 White Plains Rd.
Tarrytown, NY, 10591
View Profile
Sunin Machine Co., Ltd.
No.96, Chiao Ho Rd ,Chungho Dist
New Taipei City, Taiwan , 235
Taiwan Roc
View Profile
BASF Corporation
100 Campus Drive
Florham Park, NJ, 07932
View Profile
18F, No.85, Sec. 1, Chung-Shiao E. Rd.
Taipei, Taiwan, 100
View Profile
Siltech Corporation
225 Wicksteed Avenue
Toronto, ON, M4H 1G5
View Profile
Follow Coatings World On