Nippon Paint has launched its latest innovation in decorative paint – Nippon Momento Special Effect Paint. By launching this new product, Nippon Paint takes decorative trends in the paint industry beyond color., according to the company. The first-of-its-kind special effects decorative paint is expected to shift industry trends and set a new benchmark for the decorative paint market. Nippon Momento with its Italian-inspired textures emits sheer elegance equivalent to wallpaper finish. An effect-based paint, Nippon Momento leverages the unique and vast spectrum of texture, light reflection and full-bodied tones that are created using simple techniques.