Lubrizol experts will present two technical presentations at the American Coatings Conference that should prove highly informative for coatings formulators. The first presentation, today, will focus on "Novel Waterborne Polyurethane Dispersions for Coatings." The second, on April 13, will cover "Low VOC/High Renewable Content Technology for Coatings." A poster presentation on April 11 will showcased "Versatile New Polymer Technology for Liquid Applied Roof and Façade Coatings."

In addition to these technical presentations, Lubrizol will deliver several product presentations to promote innovative technologies that enable formulators to design new performance enhancements into their coatings. These presentations will be held on the tradeshow floor at various times throughout the week.

Lubrizol will also exhibit in booth #1643, showcasing new coating technologies for diverse surfaces and substrates, including masonry, metal and wood. Lubrizol experts will be on-hand to discuss how these technologies can deliver new levels of performance.

"The American Coatings Show is one of the most widely attended events that impacts our industry," noted Brian Marsicano, global business director, Lubrizol Performance Coatings. "It presents an outstanding opportunity for us to raise awareness about new Lubrizol technologies. We've been busy innovating, and we look forward to discussing how our latest products and expertise can bring value to our customers' brands through differentiated coating performance."

ACS visitors are invited to stop by the Lubrizol exhibit to explore an extensive portfolio of performance coating solutions, including several recent innovations:

·         New Permax technology for excellent corrosion protection and adhesion promotion for metal applications.

·         Revolutionary Aptalon polyurethane dispersion technology for outstanding wood protection

·         Novel Carboset resin technology for performance roof coatings

·         Advanced Solsperse hyperdispersants for optimal pigment dispersion

For more information about Lubrizol's participation at ACS 2016, visit https://www.lubrizol.com/coatings/acs-2016/index.html.