Ashland Global Marketing Director Discusses Ashland Rebrand and Product Offerings at CHINACOAT
11.17.17
Ashland helps formulate coatings to meet market demands.
Scott Dautel, Ashland’s global marketing director, Coatings Industry was at CHINACOAT to discuss the company’s successful rebrand and the latest solutions being offered for the paint and coatings industry.
“It’s been a very successful rebranding,” said Dautel. “We’ve completed the final divestiture and we are now 100 percent specialty chemicals.”
Dautel said that Ashland Specialty Ingredients had sales of $3.3 billion. “We had a good year for coatings by volume, especially for cellulosic modifiers. “Historically our business is 90 percent water-based architectural, but that is changing a bit,” said Dautel. “We are developing more products for water-based industrial coatings.”
Ashland’s booth at CHINACOAT is showcasing the company’s key products and solutions for waterborne architectural and industrial coatings.
Aquaflow non-ionic synthetic associative thickeners (NSATs), for high-performance waterborne paints and coatings, build rheology through self-association and interaction with other ingredients. Easy-to-handle Aquaflow liquid rheology modifiers are based on hydrophobically-modified polyacetal-polyether (HM-PAPE) chemistry and are often drop-in replacements for urethane-type (HEUR) thickeners.
In waterborne latex paints, Aquaflow XLS NSAT grades improve the usability and efficacy of paints and coatings. They deliver virtually drip-free application, better viscosity retention after tinting, and provide outstanding flow and leveling to paints and coatings. This helps eliminate brush marks and enhances applied hiding, enabling fewer coats while achieving beautiful, lasting finishes.
Natrosol and Natrosol Plus represent the most widely specified thickener brand for waterborne coatings. They are non-ionic, free-flowing powders that are based on hydroxyethylcellulose (HEC). Natrosol offers pseudoplastic or shear-thinning characteristics, biostability and best-in-class color compatibility for waterborne paint applications.
Drewplus foam control agents are non-ionic blends of hydrophobic silica, silicones and paraffinic oil, and are formulated for use in water-based coatings. These highly efficient foam control agents offer easy incorporation and quick bubble break performance, with excellent persistence and compatibility. Because Drewplus functions as an air release agent, it is particularly effective on microfoam in spray-applied industrial coatings.
Strodex FT-68 is the next generation of award-winning Strodex FT-428. Strodex FT-68 does not include alkylphenol ethoxylates (APEO) and can significantly reduce VOCs. With this special surfactant, paint producers can lower or eliminate the glycol content in their formulations, thus making the paint more environmentally friendly. Strodex FT-68 surfactant is specially designed to impart superior stability to latex paints, including freeze-thaw as well as mechanical stability.
“It’s been a very successful rebranding,” said Dautel. “We’ve completed the final divestiture and we are now 100 percent specialty chemicals.”
Dautel said that Ashland Specialty Ingredients had sales of $3.3 billion. “We had a good year for coatings by volume, especially for cellulosic modifiers. “Historically our business is 90 percent water-based architectural, but that is changing a bit,” said Dautel. “We are developing more products for water-based industrial coatings.”
Ashland’s booth at CHINACOAT is showcasing the company’s key products and solutions for waterborne architectural and industrial coatings.
Aquaflow non-ionic synthetic associative thickeners (NSATs), for high-performance waterborne paints and coatings, build rheology through self-association and interaction with other ingredients. Easy-to-handle Aquaflow liquid rheology modifiers are based on hydrophobically-modified polyacetal-polyether (HM-PAPE) chemistry and are often drop-in replacements for urethane-type (HEUR) thickeners.
In waterborne latex paints, Aquaflow XLS NSAT grades improve the usability and efficacy of paints and coatings. They deliver virtually drip-free application, better viscosity retention after tinting, and provide outstanding flow and leveling to paints and coatings. This helps eliminate brush marks and enhances applied hiding, enabling fewer coats while achieving beautiful, lasting finishes.
Natrosol and Natrosol Plus represent the most widely specified thickener brand for waterborne coatings. They are non-ionic, free-flowing powders that are based on hydroxyethylcellulose (HEC). Natrosol offers pseudoplastic or shear-thinning characteristics, biostability and best-in-class color compatibility for waterborne paint applications.
Drewplus foam control agents are non-ionic blends of hydrophobic silica, silicones and paraffinic oil, and are formulated for use in water-based coatings. These highly efficient foam control agents offer easy incorporation and quick bubble break performance, with excellent persistence and compatibility. Because Drewplus functions as an air release agent, it is particularly effective on microfoam in spray-applied industrial coatings.
Strodex FT-68 is the next generation of award-winning Strodex FT-428. Strodex FT-68 does not include alkylphenol ethoxylates (APEO) and can significantly reduce VOCs. With this special surfactant, paint producers can lower or eliminate the glycol content in their formulations, thus making the paint more environmentally friendly. Strodex FT-68 surfactant is specially designed to impart superior stability to latex paints, including freeze-thaw as well as mechanical stability.
