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6937 West Mill Road, Milwaukee, WI 53218-1225 USA
Originally founded in 1923, Hentzen Coatings has grown from a small producer of industrial coatings into one of the largest and most successful independent paint companies in the United States.
Being privately owned has allowed us to focus our efforts on the needs of the industry and on long-term future developments. As a result we were one of the first companies to begin work on and produce water-borne coatings long before EPA legislation was announced. Our experience and knowledge gained over the years has allowed us to respond quickly to many requirements, and provide our customers with dedicated technical support.
Hentzen continues to be at the forefront of emerging coating technologies as is evidenced by our current concentration on reducing emissions of Volatile Organic Compounds (V.O.C.’s) and the continual redevelopment of environmentally friendly coating systems. We have been active in the Coatings Care© program since its inception which has led to the formulation and production of a wide array of high solids and water reducible liquid products. We employ three in-house legal counsel that work closely with our sales and development group to provide our customers with cost effective coating systems compliant with current and anticipated environmental laws.
Markets Served: Industrial coatings, Aerospace and Defense coatings
Founded by brothers Herbert and Erwin Hentzen in 1924, when they formed Wisconsin Paint Manufacturing, Hentzen Coatings is a fourth-generation family-owned leader in industrial, aerospace and defense coatings. The company has manufacturing plants worldwide, with two facilities in Milwaukee and one each in Batavia, IL; Greenville, SC; Clearview, FL Mexico; China; and India.
In 1924, brothers Herbert and Erwin Hentzen started their own paint manufacturing business, Wisconsin Paint Manufacturing, with the trade name of WISCO-Hentzen. Now, 100 years later, Hentzen Coatings is still a family-owned business, and has become a leader in industrial, aerospace and defense coatings. The company has two plants in Milwaukee, and one each in Batavia IL. Greenville, SC, Clearview, FL, Mexico, China and India.
The most viewed news on our site for the week ending Sept. 12, 2025.
By: David Savastano
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By: KERRY PIANOFORTE
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Mipa Nederland B.V. took over the automotive paint and dealer business of Belgian importer B-Coat BVBA.
BASF welcomed students for a hands-on interactive experience.
Newest powder coating innovations featured, including PPG PRIMERON, PPG ENVIROLUXE
This year’s collection features nine trending colors and eight notable neutrals.
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