In 1996 a new journal titled Coatings World was launched. This new journal was unique in offering the following: Global circulation, staff-written business reports and technical papers that did not promote a single product or company. More than 23 years later, Coatings World is now the largest magazine in the coatings industry.
Also in more than 23 years, the global coatings industry has gone through tremendous growth. The coatings market today is valued at approximately US $150 billion. From multibillion dollar super companies such as PPG, AkzoNobel and Sherwin- Williams, to regional manufacturers and niche players the coatings market is quite diverse.
What has also changed is the way these companies specify what products they buy. Long gone are the days when raw material suppliers only had to sell to the chemist. Now most purchasing decisions are made by the purchasing department in cooperation with technical, management and marketing personnel.
Coatings World’s circulation reflects all of the changes that have happened in the last 22 years. Our circulation has expanded globally and we reach all of the major personnel at every major coatings company to ensure that your company’s message reaches all of the people that will specify which materials they buy.
In addition,we continue to have a diverse editorial staff,including Dr. Darlene Brezinski as our technical editor and we are the first coatings magazine to have a staff
correspondent based in Africa. This is in addition to our staff based in the U.S., Latin America, Europe, China, India and Russia.
What will the next 23 years hold for the coatings industry? This is unknown. But what is known is that Coatings World will continue to be the leading journal covering it.