AkzoNobel announced its programming for the 2019 Specialty Equipment Market Association (SEMA) Show, and Dave Kindig, television star of MotorTrend Network’s Bitchin’ Rides show and creator of his custom car company, Kindig-it Design, will once again play a major role.

SEMA takes place from Nov. 5-8, 2019, at the Las Vegas Convention Center.

AkzoNobel (booth #25163, rig #61014) will host autograph sessions throughout the show with Kindig and display some of his most iconic cars at the company’s booth and Kindig’s rig.

At the company booth and beyond, AkzoNobel will also have its paints featured on show cars throughout the event, and company experts will share their expertise at the Society of Collision Repair Specialists’ (SCRS) IDEAS Collide Showcase and during a Repairer Driven Education (RDE) session.

“SEMA is a highlight for our team every year,” said John Eubanks, AkzoNobel regional marketing manager – Americas, Automotive and Specialty Coatings. “It’s an opportunity to share our expertise in color and our commitment to the vehicle refinishing industry with customers and partners – and to have some fun with collaborators like Dave Kindig.”

In addition to daily autograph sessions with Kindig, the AkzoNobel booth will be home to two of Kindig’s vintage masterpieces – his 1967 Dodge Coronet and 1964 Pontiac Tempest. Both cars feature Modern Classikk paints, which are the result of Kindig’s partnership with AkzoNobel. The full line of Modern Classikk custom finishes now includes 33 basecoat colors and four reducers.

An Aston Martin DBS Superleggera Volante painted in Sikkens Autowave Cosmos Orange will be on display at the AkzoNobel booth (#25163).

SEMA attendees will also see the company’s paints on both new and vintage vehicles throughout the show, including:

• Ford’s 2020 Explorer ST and SuperDuty trucks (booth 22200) – both painted in AkzoNobel’s Sikkens Autowave paint;
• 1969 Chevrolet C10 truck painted with AkzoNobel’s Sikkens Autobase Plus and built by Chris Duke, host of Motorz TV and Tool Talk with Chris Duke (rig 61016)

On the educational front, AkzoNobel experts will share industry thought leadership in two sessions. On Tuesday, Nov. 5, AkzoNobel’s Senior Services Consultant Tim Ronak and Service Consultant Charlie Whitaker will lead an SCRS Repairer Driven Education (RDE) session with tips on creating an in-house technician development program. The session tackles the industry challenge of attracting and retaining skilled technicians by creating your own self-developing workforce.

On Friday, Nov. 8, Ronak will share his industry insights on the cost of doing business in an evolving market. His presentation is part of the SCRS IDEAS Collide Showcase. His fast-paced, 10-minute talk will tackle the industry conflict to help professionals decide which procedures are considered a “cost of doing business” and which are a “direct cost of the repair.”

Last, but not least, SEMA attendees will have the opportunity to request and observe aftermarket product demonstrations at the AkzoNobel booth, including Carbeat demonstrations – the software system that digitizes the repair process for body repair shops on a touch screen monitor – and MIXIT Cloud, the digital color retrieval technology that makes quick, reliable and advanced color-matching available to vehicle body shops is now also available online (in addition to the hand-held Automatchic spectrophotometer).