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June 18, 2007
By: Kerry Pianoforte
Editor, Coatings World
Altair Nanotechnologies, a supplier of advanced ceramic nanomaterials and The Sherwin-Williams Co. have formed a joint venture, AlSher Titania. AlSher Titania will combine the Altairnano Hydrochloride Pigment (AHP) process and the Sherwin-Williams Hyclor Pigment (SWHP) process and other technologies to develop and produce high quality titanium dioxide pigment for use in paint and coatings, and nano titanium dioxide materials for use in a variety of applications including those related to removing contaminants from water. The new AlSher Titania pigment process is designed to produce titanium dioxide pigment at a lower price point than sulfate- and chloride-based technologies currently in use. White titanium dioxide pigment is mainly used in the production of paint, plastics and paper and the total world market is valued at approximately $9 billion, with a projected annual growth rate of approximately three percent. “There is no better, or more respected partner for entering the pigment market than the Sherwin-Williams Company,” said Alan Gotcher, president and CEO of Altair Nanotechnologies Inc. “AlSher Titania is going to develop and produce great products for customers, for Sherwin-Williams and, for Altair Nanotechnologies.”
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