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January 16, 2018
By: Anthony Locicero
Copy Editor, New York Post
Axalta Coating Systems announced the launch of two new apps and a new feature to an existing app that are designed to help customers complete tasks more quickly and accurately, while making vital information that impacts business decisions more accessible. Axalta’s new General Industrial Product System Selector app allows North American general industrial customer users to efficiently specify their project criteria by searching for products based on industry segment, item to be painted, the environment, substrate, surface condition, and even volatile organic compound (VOC) levels. With thousands of possible product combinations available, the app provides customers with an efficient way to receive product recommendations that meet the specifications and needs for their projects. Axalta also released a new digital color app for the Chinese market that grants easy access to its extensive formula database of more than four million colors. The app is designed to boost productivity and cut waste for collision repair body shops and automotive OEM customers. Its capabilities include offline color formula retrieval, formula comparisons, and built-in Safety Data Sheets and Technical Data Sheets information. Formulas may be shared via WeChat, WhatsApp, text message, or email. In addition, Axalta’s award-winning North American industrial color matching mobile app has been updated to now include liquid colors. The innovative color matching tool provides industrial coatings customers with a convenient way to photograph any surface and identify the best Axalta match from a selection of hundreds of vibrant liquid and powder coating colors. It is designed to increase productivity by eliminating the time spent during manual color search or when used as a starting point to develop an exact color match. “At Axalta, we strive to put our customers at the center of everything we do. We know that our success is built on their success,” said Michael Cash, Axalta’s President of Industrial Coatings. “That is why we constantly look for ways to enhance our customers’ experience and meet their needs through excellent service, world class products, and the latest technologies that help them make the best decisions for their business and for their customers. We recognize the importance of speed and accuracy, which is why we created these apps for our customers to further enhance their experience with Axalta.”
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