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August 18, 2016
By: Catherine Diamon
C2 is encouraging its customers to “choose your mood” with its full spectrum paints. “If color speaks to you, then C2’s full spectrum paint is the answer to your home and design needs,” the company says. “This boutique paint company, the only paint cooperative in North America, is a top choice for DIYers and interior designers due to its premier color selection, luminosity and durability – a direct result of their full spectrum color philosophy, which includes the use of: rare, artisan grade pigments, multiple colorants (16 instead of the usual 8-10) and NO black (so it reflects rather than absorbs light). This unique formulation creates dynamic, durable color that occupies a color space untapped by its competitors. Not to mention, the products provide full coverage in 1-2 coats. C2’s 496-color palette has been artfully edited by color experts so that each one reflects the inherent beauty found in nature and easily harmonizes with the design elements in any room.” All C2 Paint color tools are made with real paint and not printed reproductions.
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