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June 12, 2017
By: Kerry Pianoforte
Editor, Coatings World
Valspar exterior paints received top consumer satisfaction rankings, according to a recent survey by J.D. Power, a leader in consumer insight. Valspar’s exterior paints portfolio – available at Lowe’s, Ace Hardware and independent retailers – earned high praise from respondents, as did the company’s extensive design guides and selection tools. “We are proud to be named the premier resource for exterior paints,” said Heidi Petz, vice president of marketing at Valspar Paint. “Valspar continues to invest in formulas and educational resources to ensure consumers can make easily update their home with a long-lasting exterior.” ANKS VALSPAR EXTERIOR PAINTS HIGHEST IN J.D. POWER CUSTOMER SATISFACTION FOR 2017 The 2017 Paint Satisfaction Study is based on responses from 8,758 customers who purchased and applied interior paint, exterior paint and/or exterior stain in the previous 12 months. The study was fielded February-March 2017. According to Greg Truex, senior director of the at-home practice at J.D. Power, “satisfaction among exterior stain customers comes after the purchase, when they judge the product’s durability, which mostly encompasses longevity of finish and weather resistance.” As leaders in the category, Valspar was recently the first company to debut an exterior paint collection designed specifically to address climate concerns by region.Valspar Reserve Extreme Weather Paint + Primer with SunStopper Technology, formulated to block sun damage for better protection against UV damage in hot sunny regions Valspar Reserve Extreme Weather Paint + Primer with SeasonFlex Technology, created to expand or contract as needed for areas with both extreme heat and freezing cold, and Valspar Reserve Extreme Weather Paint + Primer with RainRelief Technology, which features a mildew-resistant finish ideal for rainy and humid regions. The Valspar Regional Exterior paints offers customers the ultimate solution for outer surface protection against the elements. The Reserve regional exterior line is currently available exclusively at Lowe’s, with each paint type available in the regions for which they were designed.
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