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    Breaking News

    Axalta Debuts New Alesta Illusion Powder Coatings During Auction of Restored Pedal Car

    ...

    Related CONTENT
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    10.18.16
    Axalta Coating Systems has found a unique way to debut its new line of Alesta Illusion powder coatings while giving back to the community. Axalta’s soon-to-be released Peerless Pink powder coating, from its new Alesta Illusion line of coatings, covers a fully restored 1950s pedal car that will be auctioned on October 28, 2016 at Axalta’s new powder coating Learning and Development center in Houston, Texas to benefit the Susan G. Komen breast cancer foundation

    “We are thrilled to introduce our new Illusion color line that is both attractive and effective,” said Kristen Boyd, Axalta Marketing Manager. “October is breast cancer awareness month and what better way to showcase our highly anticipated line of beautiful powder coatings than with Peerless Pink on a fully-restored car.”

    The restored 1950s Murray Flat Face pedal car was refurbished by Roger Lapointe, owner of Precision Powder Coating in Vassalboro, Maine. “Working on this special car has been a great opportunity to once again use Axalta’s quality powder coatings on a fun and meaningful project,” said Roger Lapointe.

    The new Illusion line features twelve high-gloss, smooth polyester products with a super durable formulation that has excellent UV resistance. These weatherable new products produce a metallic effect when viewed at different angles, especially when exposed to direct sunlight. Some products in the new line are also metallic semi-transparent candy colors that can be applied to a variety of substrates, dramatically changing the look of the final product.

    Axalta supports selected initiatives that respond to the needs of the communities in which we operate. Our engagement focuses on three broad themes: education, sustainability, and community relations. These themes reflect the needs of our communities as well as the fields of expertise within Axalta. 
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    Axalta Launches New Mobile Color Matching App for Powder Coaters Axalta Launches New Mobile Color Matching App for Powder Coaters
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    Axalta Coating Systems Launches New Alesta Illusion Collection Axalta Coating Systems Launches New Alesta Illusion Collection
    Jeff Gordon to Promote Axalta’s New Powder Coating Learning and Development Center Jeff Gordon to Promote Axalta’s New Powder Coating Learning and Development Center
    BASF “Goes Pink” and Raises More than $3,000 for Breast Cancer Awareness BASF “Goes Pink” and Raises More than $3,000 for Breast Cancer Awareness
    CCAI Offering Hands-On Powder Coating Training in September CCAI Offering Hands-On Powder Coating Training in September

    Related Content

    • Breaking News | Paint & Coatings Manufacturer News

      Axalta’s Industrial Color Matching App Wins American Marketing Association Award

      ...
      05.19.17

    • Breaking News
      Axalta Customer Experience Center Opens

      Axalta Customer Experience Center Opens

      ...
      05.17.17

    • Breaking News
      Applications Now Open for the 2017 Powder Coatings Institute/Axalta Scholarship Program

      Applications Now Open for the 2017 Powder Coatings Institute/Axalta Scholarship Program

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      05.16.17


    • Breaking News

      Axalta Expertise on Display at FOCUS Conference

      ...
      05.04.17

    • Automotive Refinish | Breaking News | Industrial Coatings | Paint & Coatings Manufacturer News
      Axalta Opens New India Headquarters to Support Future Growth

      Axalta Opens New India Headquarters to Support Future Growth

      ...
      05.02.17

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