• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Mixing Equipment Directory

    The Wood Coatings Market

    Antimicrobial Coatings Market

    Additives Update

    Pigment Supplier Directory
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    Nippon Paint Marine Wins Korea Export Award

    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials

    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst

    ECOS Paints Launches Lisa Tharp Colors

    OQ Chemicals Increases Carboxylic Acids, Esters Prices
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Nippon Paint Marine Wins Korea Export Award

    ECOS Paints Launches Lisa Tharp Colors

    BYK-Gardner Launches VMA-Getzmann TORUSMILL

    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement

    Union Process Develops Attritor for Inks, Coatings Supplier
    Additives
    Binders
    Pigments
    Solvents

    OQ Chemicals Increases Carboxylic Acids, Esters Prices

    Arkema Reports Full-year 2020 Results

    New Increase in Kynar Fluoropolymer Capacities at Arkema's Chinese Site

    Emerald Kalama Chemical Acquired by LANXESS

    Raw Material Suppliers, Distributors Part of Recent M&A Activity
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Eagle Specialty Products

    Siltech Corporation

    Keim Additec Surface USA LLC

    Clariant Additives

    Shepherd Color Company, The
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Surface Finishing Mexico 2021

    Cleveland Coatings Society Zoom Meeting

    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Shepherd Color Company, The

    Clariant Additives

    Eagle Specialty Products

    Keim Additec Surface USA LLC

    Siltech Corporation
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    DeBeer Refinish Impacts Refinishing Business at The SEMA Show with Patent-Pending Toner Technology

    ...

    Related CONTENT
    • The Valspar Corporation Expands Production Capacity for Automotive Refinish Coatings
    • Valspar Automotive Begins New Build in Lelystad Netherlands
    • Valspar Automotive Hosts Gas Monkey Garage’s Richard Rawlings and Counts Kustoms Crew at SEMA
    • House of Kolor Releases New Color Book Complete with Custom Colors, Formulations
    • Valspar Automotive Re-signs with Larsen Motorsports for Another Season of Matrix Automotive Finishes
    11.01.16
    DeBeer Refinish, a Valspar Automotive brand, introduces a real game-changer to the automotive collision repair market with its new patent-pending Metallic Bright Red toner technology this week at The SEMA Show, today through November 4 at the Las Vegas Convention Center. In the Valspar Automotive booth – no. 10851 (North Hall) – a 1966 Ford Fairlane customized by Anton’s Hot Rod Shop in Cleveland features DeBeer’s new Metallic Bright Red OEM-approved toner—in Ford RR (Ruby Red) Metallic.

    “This is a real breakthrough in color design and refinish technology,” says Paul Goedhart, global director of color technology, Valspar Automotive. “With color and our customers are at the core of our business and all of our brands, we’re continually working to deliver innovative, solution-minded products that make repair and refinishing processes easier, and shops more productive. OEM-approved DeBeer Refinish 900+ Basecoat, featuring our Metallic Bright Red toner, accomplishes these goals.”

    DeBeer’s Metallic Bright Red toner is the first step in a simple three-part process for refinishing tricky OEM red candy colors.

    The difference and impact are clearly visible from the first coat—the OEM basecoat formula featuring Metallic Bright Red. “By design, color match is almost spot-on from the first coat of basecoat color,” says Goedhart. “We’ve eliminated a step by combining the first two layers in the candy repair,” he says, referring to what would traditionally include a grey undercoat followed by a red basecoat.

    The second step is a translucent layer—a lightly-tinted intermediate coat for depth and vibrancy—followed by the third and final layer: a 100 percent translucent clearcoat for brilliance and lasting protection.

    “More and more, OEMs are looking for the trendy colors that are increasing in demand, like Ford’s Ruby Red Metallic and Chrysler’s Inferno Red Metallic,” says Laura Yerkey, director of marketing, Valspar Automotive. “And, ironically these are the colors that are the hardest to repair from a color match, blending and hiding standpoint.”

    A 1966 Ford Fairlane in the Valspar Automotive booth (no. 10851) this week at the SEMA Show features Ford’s Ruby Red Metallic. The build by Anton’s Hot Rod Shops, a Cleveland area hot rod shop known for its custom engine builds and fabrications, is all about the finish—a shining example of what DeBeer’s new toner technology delivers.

    “Each layer is easy-to-mix and spray,” says Anton, “and goes on evenly and has great coverage.” “With candies, sometimes you can get haloing or striping at the midcoat process, but not with this. It’s translucent and lays down beautifully.”

    The beauty of the DeBeer red toner technology is spot-on color match for a difficult hue and the fact that it’s a user-friendly simplified process—“a huge time and money-saver for refinishers,” says Yerkey. “There’s also zero cloudiness or mottling which is an industry first for candy red,” she adds, “a refinisher’s dream.”

    The Metallic Bright Red toner is available for both solvent and waterborne mixing colors including: 9184 Metallic Bright Red for DeBeer WaterBase 900+ Series and 5184 Metallic Bright Red for BeroBase 500 Series (solvent).

    In addition to the candy red hue by DeBeer Refinish, the ’66 Fairlane features an all-aluminum 510 cubic inch Ford motor, one-off Billet wheels made by Boze, 4-wheel disc brakes and a custom suspension. “The car is pretty much factory with the exception of the engine, wheels and suspension,” says Anton, “which is anything but.”
    Suggested For You
    The Valspar Corporation Expands Production Capacity for Automotive Refinish Coatings The Valspar Corporation Expands Production Capacity for Automotive Refinish Coatings
    Valspar Automotive Begins New Build in Lelystad Netherlands Valspar Automotive Begins New Build in Lelystad Netherlands
    Valspar Automotive Hosts Gas Monkey Garage’s Richard Rawlings and Counts Kustoms Crew at SEMA Valspar Automotive Hosts Gas Monkey Garage’s Richard Rawlings and Counts Kustoms Crew at SEMA
    House of Kolor Releases New Color Book Complete with Custom Colors, Formulations House of Kolor Releases New Color Book Complete with Custom Colors, Formulations
    Valspar Automotive Re-signs with Larsen Motorsports for Another Season of Matrix Automotive Finishes Valspar Automotive Re-signs with Larsen Motorsports for Another Season of Matrix Automotive Finishes
    Matrix Automotive Finishes Calling for 2017 Calendar Entries Matrix Automotive Finishes Calling for 2017 Calendar Entries
    ‘Counting Cars’ TV Show and Matrix Automotive Finishes Team Up for Sixth Season ‘Counting Cars’ TV Show and Matrix Automotive Finishes Team Up for Sixth Season
    DeBeer Refinish Expands Color-Mixing Systems with Launch of Metallic Bright Red DeBeer Refinish Expands Color-Mixing Systems with Launch of Metallic Bright Red
    Valspar Completes Extensive Upgrades to Automotive Training Center in Texas Valspar Completes Extensive Upgrades to Automotive Training Center in Texas
    Alloway Wins 2015 SEMA Battle Of  The Builders With PPG-Painted Roadster Alloway Wins 2015 SEMA Battle Of The Builders With PPG-Painted Roadster
    Valspar Introduces Industrial Mix for Industrial Refinish Markets Valspar Introduces Industrial Mix for Industrial Refinish Markets

    Related Breaking News

    • Breaking News | Marine Coatings | Paint & Coatings Manufacturer News
      Nippon Paint Marine Wins Korea Export Award

      Nippon Paint Marine Wins Korea Export Award

      Part of annual event celebrating companies that have collectively contributed $500 billion to the country’s economy.
      Anthony Locicero, Associate editor 02.26.21

    • Architectural Coatings | Breaking News | Green Coatings | Product news
      ECOS Paints Launches Lisa Tharp Colors

      ECOS Paints Launches Lisa Tharp Colors

      Collaboration "taps into surging consumer demand for healthier homes and spaces."
      Anthony Locicero, Associate editor 02.26.21

    • Breaking News | Product news
      PPG Introduces Premium Iso-free Primer Surfacer, Catalyst

      PPG Introduces Premium Iso-free Primer Surfacer, Catalyst

      The new technology provides an exceptional foundation for the DELTRON basecoat system, PPG said.
      Anthony Locicero, Associate editor 02.26.21


    • Breaking News
      Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials

      Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials

      PPG is the exclusive manufacturer of UDC’s UniversalPHOLED emitter materials.
      Anthony Locicero, Associate editor 02.26.21

    • Additives | Breaking News | Price Increases
      OQ Chemicals Increases Carboxylic Acids, Esters Prices

      OQ Chemicals Increases Carboxylic Acids, Esters Prices

      Due to supply and demand.
      Anthony Locicero 02.25.21

    • Breaking News | Production Equipment | Suppliers Corner
      BYK-Gardner Launches VMA-Getzmann TORUSMILL

      BYK-Gardner Launches VMA-Getzmann TORUSMILL

      Uses a single, closed-container for both pre-dispersion with an impeller disk, and subsequent milling with an integrated basket mill.
      Anthony Locicero, Associate editor 02.25.21


    • Breaking News | Laboratory Equipment
      Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement

      Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement

      Patent covers the methods and systems for Sensory’s exclusive ruggedized optical interference (ROI) technologies.
      Anthony Locicero, Associate editor 02.25.21

    • Additives | Breaking News | Financial News
      Arkema Reports Full-year 2020 Results

      Arkema Reports Full-year 2020 Results

      "2020 was ultimately a year of major qualitative progress for Arkema," Chairman and CEO Thierry Le Hénaff said.
      Anthony Locicero, Associate editor 02.25.21

    • Breaking News | Price Increases
      Hempel Announces Global Price Increase

      Hempel Announces Global Price Increase

      Cost of key raw materials used in the manufacturing of coatings is now significantly higher compared to the beginning of 2020, Hempel said.
      Anthony Locicero, Associate editor 02.25.21


    • Breaking News | Production Equipment | Suppliers Corner
      Union Process Develops Attritor for Inks, Coatings Supplier

      Union Process Develops Attritor for Inks, Coatings Supplier

      The UP Q-25 Circulation Attritor is fitted with a 27.5-gallon grinding tank capacity, a 250-gallon circulation tank, 25-gallon media volume.
      Anthony Locicero, Associate editor 02.24.21

    • Breaking News | Paint & Coatings Manufacturer News
      Hempel Launches Sustainability Framework: Futureproof

      Hempel Launches Sustainability Framework: Futureproof

      The launch of Futureproof follows the recent announcement that Hempel aspires to double its revenue by 2025.
      Anthony Locicero, Associate editor 02.24.21

    • Breaking News | People in the News
      ChemQuest Hires Rich Gibson

      ChemQuest Hires Rich Gibson

      Gibson previously served as director, Corporate Strategy for Milliken & Company.
      Anthony Locicero, Associate editor 02.23.21


    • Additives | Breaking News | Industry News
      New Increase in Kynar Fluoropolymer Capacities at Arkema

      New Increase in Kynar Fluoropolymer Capacities at Arkema's Chinese Site

      Arkema will invest to further increase its fluoropolymer production capacities in Changshu by 35% in 2022.
      Anthony Locicero, Associate editor 02.23.21

    • Breaking News | Paint & Coatings Manufacturer News | Wood Coatings
      Axalta Launches Wood Coatings Mobile App

      Axalta Launches Wood Coatings Mobile App

      Tool will enhance customer experience, streamline communications and provide easy access to extensive wood coating information.
      Anthony Locicero, Associate editor 02.23.21

    • Breaking News | Suppliers Corner
      Phoseon Technology Introduces Near-Infrared LED Lamps

      Phoseon Technology Introduces Near-Infrared LED Lamps

      Ideal for novel NIR curable adhesives and R&D on such applications, said Simon Reissmann, Technical Marketing engineer for Phoseon Technology.
      Anthony Locicero, Associate editor 02.22.21

    Trending
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • Hempel Announces Global Price Increase
    • Hempel Acquiring Wattyl Australia, New Zealand
    • ChemQuest Hires Rich Gibson
    • Tennant Company Completes Sale Of Coatings Business To Sherwin-Williams
    Breaking News
    • Nippon Paint Marine Wins Korea Export Award
    • ECOS Paints Launches Lisa Tharp Colors
    • PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    • Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    • OQ Chemicals Increases Carboxylic Acids, Esters Prices
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Mixing Equipment Directory
    • The Wood Coatings Market
    • Antimicrobial Coatings Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    ACI Urges Senate to Approve Regan as EPA Administrator
    Estée Lauder Signs Actress Ana de Armas
    GUM Recalls Oral Spray
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login