- For more than 25 years, LINE-X has been one of the world’s leading manufacturers of scientifically advanced protective coatings – prominent first for its unparalleled truck bedliner products;
- The company’s virtually unbreakable protective coatings have been trusted in the most extreme and mission-critical applications across multiple industries. From protecting concrete walls at the Pentagon from bomb blasts, armoring the exteriors of Jeeps/off-road vehicles to protecting watercraft and reinforcing large steel bridges from corrosion – usage for LINE-X across the world goes as far as the imagination;
- Created to support the company’s rapidly expanding network of more than 660 applicators in the United States and in more than 75 countries, “Outside the Bedliner” shows how LINE-X coatings can be applied to boats, powersports vehicles, tools, industrial equipment, utility trailers and just about anything else ... like a briefcase full of cash.
“Outside the Bedliner” will also be a multiplatform campaign that includes multiple video spots, print advertising creative, digital creative, in-store signage, radio spots, integrated social media and more.