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            [issue_title] => February 2020
            [slug] => 2020-02-01
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    [title] => Zinsser Cover-Stain Primer Now in Turbo Spray System  
    [short_title] => 
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    [slug] => zinsser-cover-stain-primer-now-in-turbo-spray-system
    [body] => Cover-Stain Primer is the newest member of Rust-Oleum’s Turbo Spray System.

Zinsser’s Cover-Stain Primer offers hiding power indoors and out. Use it to block stains, hide dark colors, prevent tannin bleed and to seal exterior wood. It seals water, smoke and nicotine stains, sticks to all surfaces and dries in just one hour.

The Turbo Spray System provides the speed and quality of professional spray systems without the hassle. The high output tip sprays up to 10 inches wide and 4 times faster than traditional aerosols. It is available in a mega-sized 26-ounce can and perfect for any medium or large priming projects.

“This is a huge timesaver and avoids the mess of using brush, roll or spray equipment,” said Joe Palazzolo, brand manager for primers at Rust-Oleum. “Cover-Stain with Turbo Spray System is a professional aerosol spray primer perfect for medium or large-sized interior/exterior projects.” 

[views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-11-22 08:32:00 [updated_at] => 2020-02-14 10:42:28 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["323381","322023","322656","324639","321270","321005","326453","324648","322854","326665","323913","327946","320920","324725","323822"] [is_show_company_name] => [created_at] => 2019-11-22 08:32:27 [contentType] => ContentType Object ( [className] => ContentType [content] => Array ( ) [taxonomy] => Array ( ) [listURL] => [logoUrl] => https: [id] => 2487 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => content_types [tag] => breaking_news [short_tag] => breaking_news [class_name] => [display_view] => [list_view] => [slug] => breaking-news [box_view] => [ignore_flag] => 0 [image_id] => 0 [layout_id] => 0 [formattedTag] => Breaking News ) [viewURL] => /issues/2020-02-01/view_breaking-news/zinsser-cover-stain-primer-now-in-turbo-spray-system/ [relatedArticles] => Array ( [0] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 320920 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2019-10-01 [author_name] => {"name":"","title":""} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 194753 [primary_image_old] => [slider_image_id] => 194753 [banner_image] => 0 [title] => Adsil Hires General Manager [short_title] => [summary] => [slug] => adsil-hires-general-manager [body] => Adsil, Inc., manufacturer of patented commercial and industrial siloxane coatings for hard surfaces and HVAC applications, appointed Chester Roush to the position of GM.

In this newly created position, he will be responsible for the daily operation and strategic growth of the company.

His background includes sales, marketing, manufacturing, planning and management experience in a variety of markets including aerospace, automotive, OEM, distribution and heavy industry.

“His vast executive experience and results-oriented strategies for growing sales and profits will be a huge benefit to Adsil and our customers," Adsil Managing Director Glenn Bordfeld said.

Roush will be based in the company’s Daytona Beach, Florida office. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-08-27 05:00:00 [updated_at] => 2019-09-26 11:42:35 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["317598","317549","313611","318971","319792","317917","318605","314005","311744","317163","315435","317394","316729","315022"] [is_show_company_name] => [created_at] => 2019-08-26 14:45:20 ) [1] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 321005 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2019-10-01 [author_name] => {"name":"","title":""} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 194827 [primary_image_old] => [slider_image_id] => 194827 [banner_image] => 0 [title] => PPG Debuts PPG AQUACRON 270 Series Waterborne Acrylic Sanding Primer [short_title] => [summary] => [slug] => ppg-debuts-ppg-aquacron-270-series-waterborne-acrylic-sanding-primer [body] => PPG introduced PPG AQUACRONÔ 270 Series waterborne acrylic sanding primer, a fast-drying, single-component primer/sealer for interior wood, wood-related and plastic products. 
 
Designed for conventional, high-volume, low-pressure and commercial airless spray systems, PPG Aquacron 270 waterborne sanding primer offers good hardness and adhesion and excellent sanding properties in a convenient, ready-to-spray product. Due to its water-based formulation, the primer also has low VOC content.
 
“PPG Aquacron 270 sanding primer combines exceptional performance with faster drying times,” said Michael Kowalski, PPG TRUEFINISH light industrial coatings coordinator. “This new primer dries to the touch in 10 to 20 minutes and can be recoated or finished with a topcoat within one to two hours. The product also allows manufacturers to accelerate their production processes because they can use ordinary tap water to thin or reduce the viscosity of the primer.” 
 
PPG Aquacron 270 sanding primer is engineered for application with PPG Aquacron 200, 201, 380 and 870 series topcoats. It is ideal for interior building and decorative products, such as doors, windows and trim, shutters, cabinetry, furniture, signage and displays.
  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-08-27 13:17:00 [updated_at] => 2019-09-26 11:21:25 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["322845","321270","317398","322851","319676","316716","314226","313474","316717","319137","314910","311246","321283","315664","314938","313621","315146","315675","311056","317604"] [is_show_company_name] => [created_at] => 2019-08-27 13:10:44 ) [2] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 321270 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 194991 [primary_image_old] => [slider_image_id] => 194991 [banner_image] => 0 [title] => PPG Holds 2nd Annual Innovation Summit in Switzerland [short_title] => [summary] => [slug] => ppg-holds-2nd-annual-innovation-summit-in-switzerland [body] => PPG held its second annual Innovation Summit in Montreux, Switzerland, on Aug. 29, to highlight its latest innovations that are advancing coatings technology around the world.

The 2019 Innovation Summit showcased advancements in three key areas – sustainability, productivity and mobility – in the automotive, marine, packaging, architectural and other industries.

These areas are the focus of PPG’s “Paints with Purpose” campaign, which is designed to highlight applications of next-generation paint and coatings technologies. These include paints that can cool asphalt temperature on a hot day to protect pets’ paws; coatings that can absorb sound or help reduce pollution; and paint that helps self-driving cars see the surrounding infrastructure.

Recent PPG innovations highlighted during the summit include:
More than 160 customers attended the summit, which included presentations from PPG experts on trends and customer priorities. It was held in conjunction with the PPG-sponsored Omega European Masters golf competition in Crans-Montana, Switzerland. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-08-29 11:37:00 [updated_at] => 2019-08-29 11:56:06 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["309698","317398","319676","309147","310190","316716","314226","313474","309011","316717","318325","312605","315031","314765","309232","320184","315106","313604"] [is_show_company_name] => [created_at] => 2019-08-29 11:30:28 ) [3] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 322023 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 195660 [primary_image_old] => [slider_image_id] => 195660 [banner_image] => 0 [title] => Rust-Oleum Releases RockSolid HOME [short_title] => [summary] => Each gallon covers up to 400 square feet. [slug] => rust-oleum-releases-rocksolid-home [body] => DIYers can now extend the life and refresh their interior floors for a fraction of the cost of replacement with RockSolid HOME, new from Rust-Oleum.

RockSolid HOME is specially formulated to cover a variety of surfaces including ceramic and porcelain tile, hardwood, concrete, laminate, vinyl and linoleum.

“There’s no need to strip, sand or prime,” said Kerri Schlenker, brand manager at Rust-Oleum. “We’ve made it easy for anyone wanting a fresh new look that’s durable and easy on the budget. If you can paint a wall, you can paint your floor.”

RockSolid Home transforms the look of outdated floors in just two simple steps. The fast drying floor coating offers premixed and tintable base coats. The on-trend color palette includes a variety of neutrals and grays. Follow the base coat with either semi-gloss or matte top coats that provide a protective finish for long-lasting durability.

Each gallon covers up to 400 square feet.  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-09-11 14:42:00 [updated_at] => 2019-09-11 14:47:39 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["315128","322024","314412","311859","314006","320942","312291","317580","321719","317141","318654","316610","318232","315959","311232","317573"] [is_show_company_name] => [created_at] => 2019-09-11 14:35:43 ) [4] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 322656 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2492 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"Lee Walko","title":"Biobased business developer and technical advisor to the United Soybean Board"} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => The House That Soy Built: Soy-Based Products On Leading Edge of Sustainable Housing [short_title] => [summary] => Industrial home products rise to the top with soy as a biobased alternative. [slug] => the-house-that-soy-built-soy-based-products-on-leading-edge-of-sustainable-housing [body] => Higher performance, increased sustainability and lower cost  – these are just a few of the demands that today’s modern customers expect from the home improvement industry. For companies relying on petroleum or formaldehyde in their products, this can seem like a challenging ask. But many find their sustainable solution in soy.

“Choosing soy is a win-win,” said Lee Walko, biobased business developer and technical advisor to the United Soybean Board. “Corporate sustainability initiatives and consumer demand for safe products drive soy technology development to replace petrochemicals and other additives.”

Although several biobased ingredients can appear as suitable replacements for petrochemicals, manufacturers need the most cost-effective and highest-performing ingredients — which in many cases presents an opportunity for soy. Not only is soybean oil traditionally more affordable than canola or sunflower oil, but its abundance of C-18 links (linolenic acid, etc.) and its fatty-acid profile also make soybean oil very versatile. These qualities have allowed countless leading industrial product makers to successfully introduce soy, replacing chemicals based in petroleum while reducing volatile organic compounds.

Soy has already proven successful in this segment, and many of the success stories can be found in and around the home. A growing list of large and small companies already implement soy in their products and reap the benefits of how effective it can be. In fact, there are more than 1,000 soy-based products currently on the market, from flooring and roofing products to candles and carpets. 

Several leading biobased home products using soybeans include:

Plywood: PureBond
A decade ago, the International Agency for Cancer Research reclassified formaldehyde from a suspect carcinogen to a known carcinogen. Plywood producers who used formaldehyde to bond wood needed an alternative. With the support of USB, researchers developed a soy-based, formaldehyde-free resin that bonds wood naturally and tightly. Since 2005, the technology has spurred production of more than 100 million formaldehyde-free plywood panels at a price comparable to urea-formaldehyde panels.

Customers want to know what they’re buying, how it was made, what it was made with and where it’s from,” said Todd Vogelsinger, with Columbia Forest Products, which is a business utilizing soy in its PureBond plywood products. “We’re proud to say we shrank our environmental footprint with U.S. soy.”

Roofing Products: Roof Maxx
Roof Maxx is the first soy-based, roof-rejuvenating spray treatment, developed by Battelle Labs, that is formulated with natural soybean oil to penetrate roof materials. This application restores a roof’s flexibility and waterproofing protection, extending the life of a roof by up to 15 years and reducing both the waste created from disposing of an old roof and the waste generated by manufacturing new roof shingles. Due to its incorporation of soy, Roof Maxx provides a safe option for people, pets, property and the environment.

“Today, with all the environmental concerns, it only makes sense to look at renewable resources [like soy] to extend the life of anything,” Roof Maxx Technologies CEO Mike Feazel said.

Wood Stains: Rust-Oleum
Long used by the coating industry, soybean oil is now a hit in wood stains and finishes, including those produced by Rust-Oleum. Rust-Oleum’s Varathane wood stains deliver in both sustainability and performance. The soy-based stain line has seen its products penetrate wood twice as deep as other products on the market due to the properties soybean oil brings to the stain. Soy’s hydrophobic nature also increases the water-resistance of wood stains, making it a great option for outdoor applications.

“From a marketing standpoint, our products give a beautiful finish, which is a byproduct of the soybean oil,” says Jessica Bahn, brand manager at Rust-Oleum. “The soybean oil is like the secret sauce. It gives a beautiful end result, and it’s easy to apply due to the viscosity.”

Sealers: Acri-Soy
Soy-based sealers have a superior ability to penetrate and protect a variety of porous substrate surfaces such as concrete, wood and grout. Biobased sealers create an integral bond and seal that allow the substrate to breathe while providing outstanding repellency. Because these sealers are nontoxic and high performing, they meet both consumer and producer needs.

Insulation: Demilec Heatlok Soy 200 Plus
Environmentally friendly and energy-efficient insulation is possible with the introduction of soy. Demilec Inc.’s closed-cell spray foam polyurethane insulation contains 14 percent renewable and recycled materials, which is appealing to homeowners. The insulation also provides multiple control layers into a single application, saving both time and money in construction costs.

“Environmental regulations and consumer demands are only going to grow stronger in the coming years,” Walko said. “So, it’s worthwhile for companies to get ahead of the curve now and invest in biobased solutions for their products.”


Lee Walko is a biobased business developer and technical advisor to the United Soybean Board.  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-09-19 09:36:00 [updated_at] => 2019-09-19 09:43:36 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["317008","317011","310335","310359","320413","313707","321577","311654","310386","312710","320922","312056","312294","317800","309934"] [is_show_company_name] => [created_at] => 2019-09-19 09:29:09 ) ) [relatedContent] => Array ( [0] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 320920 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2019-10-01 [author_name] => {"name":"","title":""} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 194753 [primary_image_old] => [slider_image_id] => 194753 [banner_image] => 0 [title] => Adsil Hires General Manager [short_title] => [summary] => [slug] => adsil-hires-general-manager [body] => Adsil, Inc., manufacturer of patented commercial and industrial siloxane coatings for hard surfaces and HVAC applications, appointed Chester Roush to the position of GM.

In this newly created position, he will be responsible for the daily operation and strategic growth of the company.

His background includes sales, marketing, manufacturing, planning and management experience in a variety of markets including aerospace, automotive, OEM, distribution and heavy industry.

“His vast executive experience and results-oriented strategies for growing sales and profits will be a huge benefit to Adsil and our customers," Adsil Managing Director Glenn Bordfeld said.

Roush will be based in the company’s Daytona Beach, Florida office. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-08-27 05:00:00 [updated_at] => 2019-09-26 11:42:35 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["317598","317549","313611","318971","319792","317917","318605","314005","311744","317163","315435","317394","316729","315022"] [is_show_company_name] => [created_at] => 2019-08-26 14:45:20 ) [1] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 321005 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2019-10-01 [author_name] => {"name":"","title":""} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 194827 [primary_image_old] => [slider_image_id] => 194827 [banner_image] => 0 [title] => PPG Debuts PPG AQUACRON 270 Series Waterborne Acrylic Sanding Primer [short_title] => [summary] => [slug] => ppg-debuts-ppg-aquacron-270-series-waterborne-acrylic-sanding-primer [body] => PPG introduced PPG AQUACRONÔ 270 Series waterborne acrylic sanding primer, a fast-drying, single-component primer/sealer for interior wood, wood-related and plastic products. 
 
Designed for conventional, high-volume, low-pressure and commercial airless spray systems, PPG Aquacron 270 waterborne sanding primer offers good hardness and adhesion and excellent sanding properties in a convenient, ready-to-spray product. Due to its water-based formulation, the primer also has low VOC content.
 
“PPG Aquacron 270 sanding primer combines exceptional performance with faster drying times,” said Michael Kowalski, PPG TRUEFINISH light industrial coatings coordinator. “This new primer dries to the touch in 10 to 20 minutes and can be recoated or finished with a topcoat within one to two hours. The product also allows manufacturers to accelerate their production processes because they can use ordinary tap water to thin or reduce the viscosity of the primer.” 
 
PPG Aquacron 270 sanding primer is engineered for application with PPG Aquacron 200, 201, 380 and 870 series topcoats. It is ideal for interior building and decorative products, such as doors, windows and trim, shutters, cabinetry, furniture, signage and displays.
  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-08-27 13:17:00 [updated_at] => 2019-09-26 11:21:25 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["322845","321270","317398","322851","319676","316716","314226","313474","316717","319137","314910","311246","321283","315664","314938","313621","315146","315675","311056","317604"] [is_show_company_name] => [created_at] => 2019-08-27 13:10:44 ) [2] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 321270 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 194991 [primary_image_old] => [slider_image_id] => 194991 [banner_image] => 0 [title] => PPG Holds 2nd Annual Innovation Summit in Switzerland [short_title] => [summary] => [slug] => ppg-holds-2nd-annual-innovation-summit-in-switzerland [body] => PPG held its second annual Innovation Summit in Montreux, Switzerland, on Aug. 29, to highlight its latest innovations that are advancing coatings technology around the world.

The 2019 Innovation Summit showcased advancements in three key areas – sustainability, productivity and mobility – in the automotive, marine, packaging, architectural and other industries.

These areas are the focus of PPG’s “Paints with Purpose” campaign, which is designed to highlight applications of next-generation paint and coatings technologies. These include paints that can cool asphalt temperature on a hot day to protect pets’ paws; coatings that can absorb sound or help reduce pollution; and paint that helps self-driving cars see the surrounding infrastructure.

Recent PPG innovations highlighted during the summit include:
More than 160 customers attended the summit, which included presentations from PPG experts on trends and customer priorities. It was held in conjunction with the PPG-sponsored Omega European Masters golf competition in Crans-Montana, Switzerland. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-08-29 11:37:00 [updated_at] => 2019-08-29 11:56:06 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["309698","317398","319676","309147","310190","316716","314226","313474","309011","316717","318325","312605","315031","314765","309232","320184","315106","313604"] [is_show_company_name] => [created_at] => 2019-08-29 11:30:28 ) [3] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 322023 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 195660 [primary_image_old] => [slider_image_id] => 195660 [banner_image] => 0 [title] => Rust-Oleum Releases RockSolid HOME [short_title] => [summary] => Each gallon covers up to 400 square feet. [slug] => rust-oleum-releases-rocksolid-home [body] => DIYers can now extend the life and refresh their interior floors for a fraction of the cost of replacement with RockSolid HOME, new from Rust-Oleum.

RockSolid HOME is specially formulated to cover a variety of surfaces including ceramic and porcelain tile, hardwood, concrete, laminate, vinyl and linoleum.

“There’s no need to strip, sand or prime,” said Kerri Schlenker, brand manager at Rust-Oleum. “We’ve made it easy for anyone wanting a fresh new look that’s durable and easy on the budget. If you can paint a wall, you can paint your floor.”

RockSolid Home transforms the look of outdated floors in just two simple steps. The fast drying floor coating offers premixed and tintable base coats. The on-trend color palette includes a variety of neutrals and grays. Follow the base coat with either semi-gloss or matte top coats that provide a protective finish for long-lasting durability.

Each gallon covers up to 400 square feet.  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-09-11 14:42:00 [updated_at] => 2019-09-11 14:47:39 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["315128","322024","314412","311859","314006","320942","312291","317580","321719","317141","318654","316610","318232","315959","311232","317573"] [is_show_company_name] => [created_at] => 2019-09-11 14:35:43 ) [4] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 322656 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2492 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"Lee Walko","title":"Biobased business developer and technical advisor to the United Soybean Board"} [magazine_id] => 5 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => The House That Soy Built: Soy-Based Products On Leading Edge of Sustainable Housing [short_title] => [summary] => Industrial home products rise to the top with soy as a biobased alternative. [slug] => the-house-that-soy-built-soy-based-products-on-leading-edge-of-sustainable-housing [body] => Higher performance, increased sustainability and lower cost  – these are just a few of the demands that today’s modern customers expect from the home improvement industry. For companies relying on petroleum or formaldehyde in their products, this can seem like a challenging ask. But many find their sustainable solution in soy.

“Choosing soy is a win-win,” said Lee Walko, biobased business developer and technical advisor to the United Soybean Board. “Corporate sustainability initiatives and consumer demand for safe products drive soy technology development to replace petrochemicals and other additives.”

Although several biobased ingredients can appear as suitable replacements for petrochemicals, manufacturers need the most cost-effective and highest-performing ingredients — which in many cases presents an opportunity for soy. Not only is soybean oil traditionally more affordable than canola or sunflower oil, but its abundance of C-18 links (linolenic acid, etc.) and its fatty-acid profile also make soybean oil very versatile. These qualities have allowed countless leading industrial product makers to successfully introduce soy, replacing chemicals based in petroleum while reducing volatile organic compounds.

Soy has already proven successful in this segment, and many of the success stories can be found in and around the home. A growing list of large and small companies already implement soy in their products and reap the benefits of how effective it can be. In fact, there are more than 1,000 soy-based products currently on the market, from flooring and roofing products to candles and carpets. 

Several leading biobased home products using soybeans include:

Plywood: PureBond
A decade ago, the International Agency for Cancer Research reclassified formaldehyde from a suspect carcinogen to a known carcinogen. Plywood producers who used formaldehyde to bond wood needed an alternative. With the support of USB, researchers developed a soy-based, formaldehyde-free resin that bonds wood naturally and tightly. Since 2005, the technology has spurred production of more than 100 million formaldehyde-free plywood panels at a price comparable to urea-formaldehyde panels.

Customers want to know what they’re buying, how it was made, what it was made with and where it’s from,” said Todd Vogelsinger, with Columbia Forest Products, which is a business utilizing soy in its PureBond plywood products. “We’re proud to say we shrank our environmental footprint with U.S. soy.”

Roofing Products: Roof Maxx
Roof Maxx is the first soy-based, roof-rejuvenating spray treatment, developed by Battelle Labs, that is formulated with natural soybean oil to penetrate roof materials. This application restores a roof’s flexibility and waterproofing protection, extending the life of a roof by up to 15 years and reducing both the waste created from disposing of an old roof and the waste generated by manufacturing new roof shingles. Due to its incorporation of soy, Roof Maxx provides a safe option for people, pets, property and the environment.

“Today, with all the environmental concerns, it only makes sense to look at renewable resources [like soy] to extend the life of anything,” Roof Maxx Technologies CEO Mike Feazel said.

Wood Stains: Rust-Oleum
Long used by the coating industry, soybean oil is now a hit in wood stains and finishes, including those produced by Rust-Oleum. Rust-Oleum’s Varathane wood stains deliver in both sustainability and performance. The soy-based stain line has seen its products penetrate wood twice as deep as other products on the market due to the properties soybean oil brings to the stain. Soy’s hydrophobic nature also increases the water-resistance of wood stains, making it a great option for outdoor applications.

“From a marketing standpoint, our products give a beautiful finish, which is a byproduct of the soybean oil,” says Jessica Bahn, brand manager at Rust-Oleum. “The soybean oil is like the secret sauce. It gives a beautiful end result, and it’s easy to apply due to the viscosity.”

Sealers: Acri-Soy
Soy-based sealers have a superior ability to penetrate and protect a variety of porous substrate surfaces such as concrete, wood and grout. Biobased sealers create an integral bond and seal that allow the substrate to breathe while providing outstanding repellency. Because these sealers are nontoxic and high performing, they meet both consumer and producer needs.

Insulation: Demilec Heatlok Soy 200 Plus
Environmentally friendly and energy-efficient insulation is possible with the introduction of soy. Demilec Inc.’s closed-cell spray foam polyurethane insulation contains 14 percent renewable and recycled materials, which is appealing to homeowners. The insulation also provides multiple control layers into a single application, saving both time and money in construction costs.

“Environmental regulations and consumer demands are only going to grow stronger in the coming years,” Walko said. “So, it’s worthwhile for companies to get ahead of the curve now and invest in biobased solutions for their products.”


Lee Walko is a biobased business developer and technical advisor to the United Soybean Board.  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2019-09-19 09:36:00 [updated_at] => 2019-09-19 09:43:36 [last_updated_author] => 228513 [uploaded_by] => 228513 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["317008","317011","310335","310359","320413","313707","321577","311654","310386","312710","320922","312056","312294","317800","309934"] [is_show_company_name] => [created_at] => 2019-09-19 09:29:09 ) ) [contentTaxonomy_knowledge-center] => Array ( ) [formattedTitle] => Zinsser Cover-Stain Primer Now In Turbo Spray System [taxonomy_keywords] => Array ( ) )