“Guangdong Province is of strategic importance to BASF in Greater China,” said Zheng Daqing, senior VP, Business and Market Development, BASF Greater China. “The investment in Jiangmen will double the production capacity of the site. Located in the fast-growing area of the Pearl River Delta, the new facility will enable us to be even closer to our customers, further supporting the automotive industry.”
Acquired from a local family business in 2016, BASF Coatings (Guangdong) Co., Ltd. is the company’s first automotive refinish coatings production site in Asia.
“We have upgraded the production and environmental protection facilities to meet BASF’s world-class standards. At the same time, we have enhanced the skillsets of our employees, with one focus being on the environment, health and safety practices. This is how we have built a professional, competitive team and fostered a safe and sustainable corporate culture,” said Patrick Zhao, senior VP, BASF Coatings Solutions Asia Pacific.
BASF’s environmental credentials and contributions were recognized by the local Environmental Protection Bureau of Jiangmen: The company was named a “Green Brand” in October 2018.
BASF was the only company in the chemical sector to achieve this status last year.
After the acquisition, BASF established a technology hub in Jiangmen, focusing on color technology and the development of sustainable high-performance products for the refinish and commercial transportation segments in Asia Pacific.
“We now have the full capability to serve the growing local and regional Value-for-Money market with strong product and solution offerings,” Zhao said.
For instance, NORBIN 66, a new water-borne technology, has helped customers in the Value-for-Money refinish segment to achieve higher performance and be more environmentally friendly.
Pictured: Liu Yi (fourth from left; mayor of Jiangmen); Zheng Daqing (fourth from right; senior VP, Business and Market Development Greater China, BASF); Patrick Zhao (third from left; senior VP, Regional Business Unit Coatings Solutions, Asia Pacific, BASF East Asia Regional Headquarters Ltd); Bradley Morrison (second from right; senior VP, Operation and Site Management, Greater China, BASF); Chris Titmarsh (first from left; VP, Automotive Refinish Coatings Solutions, Asia Pacific, BASF) with government officials and BASF executives.