The investments will be dedicated to the development of the sales and technical service network, to ensure adequate logistics and to expand the range of solutions offered.
The leadership of the team will remain as it is, led by Edoardo and Marco Rossetti, but will be reinforced by new strategic figures that will help to increase the performance and human capital of Alfa.
Based in Bologna, Alfa offers innovative services and products in the world of color, mainly aimed at, however not limited to, the decorative paints market. Alfa offers process innovation, the Master System, which has been implemented on the market thanks to product innovations and dispensing machines of new generation.
Alfa products and solutions have currently reached more than 40 customers in 30 countries on 4 continents, with important prospects for future growth.
"In Alfa, we are always looking for the best in order to provide our partners and customers with unique technological solutions," CEO Marco Rossetti said. "This means being present in their daily activities, demonstrating day by day the quality of our products and services, as well as our reliability over time. We are proud of this agreement reached with IMA because it represents the ideal partner to accelerate our growth and to face future challenges in a market that is increasingly demanding and that is progressively focusing on large global players."