Coatings World staff08.14.20
Camilla Travis was appointed group director of marketing at Hempel A/S.
She started in her new role on Aug. 1.
Travis will lead Hempel’s global marketing team, with a special focus on e-marketing strategies, assortment and portfolio.
"We recently expanded our Group Marketing function to include product assortment and portfolio management," said Michael Hansen, group commercial officer. "This better reflects our regional set up and will enable more effective communication around products and product launches – two extremely important marketing areas. Camilla is the ideal person to lead this expanded function and global team.”
In her new role, Travis will be responsible for ensuring Hempel takes a structured and impactful approach to marketing across the globe. She will also be part of driving Hempel’s strategy of market-driven innovation, by connecting innovation and products with customers and customer needs.
“Hempel has an attractive portfolio of products and services, closely matched to customer needs,” she said. ‘I’m really looking forward to working with our global teams to create relevant communication of our products and services, and develop innovative tools and channels that ensure a good experience for all our new and existing customers.”
Travis has more than 20 years of marketing experience, encompassing almost every marketing discipline.
She joins Hempel from ASSA ABLOY in Sweden, where as the VP of marketing & communications for the Entrance Systems division, she was instrumental in developing the division’s brand strategy and e-business strategies.