Coatings World staff09.08.20
HMG Paints launched its new ColourBase Colour Box.
The new paint color identification tool presents more than 2,400 color chips, displayed in chromatic order within 20 fan decks.
The ColourBase Colour Box is a multi-function tool, in the sense that not only each color has a chromatic code that identifies its position in the color sequence, but it also corresponds to a color existing on the market for reference.
HMG Paints' Unit Lite Colourants and ColourBase have been a key tool for the company and its nationwide distributor network for the last decade.
The Manchester-based business has invested more than £150,000 into the color box project, helping its distributor network add increased value and providing fast and easy color identification.
“Ever since 1930, HMG Paints has been obsessed with color. We still even have our first-ever color formulation book in the archives. We truly understand it's importance to the customer and the ColourBase Colour Box is a great new resource for our distributors and their customers,” said Danny Cleary, HMG sales director. “Being available in a carry case means that representatives can match out on-site and have depots produce the color almost immediately across a number of HMG systems.”
The colors contained in the box, available in a countertop version or carry case, are sourced from a number of popular color systems, including RAL, British Standard, Commercial Vehicle Fleet Colours, Agricultural, Industrial, Afnor and more.
Additionally, the box contains colors with chromatic continuity.