• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Fixr.com Announces 2021 Paint & Color Trends

    2021 CEO Forum

    Automotive OEM Coatings

    Mixing Equipment Directory

    The Wood Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    BCF's Tom Bowtell Voted VP of World Coatings Council

    Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes

    Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021

    EU Innovation Fund Evaluating Perstorp-created Project AIR

    Barentz Expands Canadian CASE Team
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    PPG Adds SEM Products to PPG ADJUSTRITE Commercial Estimating System

    HGTV Home by Sherwin-Williams Launches Ovation Plus

    Nippon Paint Marine’s New Self-polishing Antifouling Paint Applied to 5 Bulk Carriers

    PPG Honors Ideal Distributors with Automotive Refinish Platinum Distributor of the Year Award

    Dunn-Edwards Launches DECOPRIME
    Additives
    Binders
    Pigments
    Solvents

    Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes

    EU Innovation Fund Evaluating Perstorp-created Project AIR

    Shepherd Color Company Opens Sales Office in China

    Chromaflo Technologies Awarded Gold Status CSR Rating by EcoVadis in EMEA

    Clariant Joins EU Circular Plastics Alliance
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Eagle Specialty Products

    Shepherd Color Company, The

    Keim Additec Surface USA LLC

    Active Minerals

    Pilot Chemical Company
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference

    11th Asia Pacific Floor Fair and Guangzhou Paint & Coatings Fair

    Coatings for Africa
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Clariant Additives

    Siltech Corporation

    Pilot Chemical Company

    Active Minerals

    Eagle Specialty Products
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Coatings World Interviews BASF Lead Designer Paul Czornij on Automotive OEM Color Trends

    White still dominates BASF 2019 Automotive Color Distribution Analysis

    Coatings World Interviews BASF Lead Designer Paul Czornij on Automotive OEM Color Trends
    White still dominates BASF 2019 Automotive Color Distribution Analysis
    Kerry Pianoforte, Editor 01.16.20
    BASF recently released its 2019 Color Report for Automotive OEM Coatings. One of the key findings of the report is that approximately 39 percent of all cars build around the world are painted white. Coatings World had the opportunity to discuss this and other color trends in the automotive OEM coatings with Paul Czornij, BASF’s North American lead designer for color.


    Paul Czornij, BASF’s North American lead designer for color

    Coatings World: Year after year white is consistently ranked the number one color choice for automobiles. What is the reason for this?

    Czornij: Other industries started using white to demonstrate the face of technology in the last 10-15 years, which encouraged car and truck designers to do the same. White is associated with sophistication, beauty and purity.  It's a little more conservative and universal, which helps with resale value down the road.  But if you keep the car, white is always in style even when color trends in fashion or other areas may shift. 

    Coatings World: In the color report it says that there was a slight decrease in white’s popularity. What colors are gaining in popularity and do you think white can ever be replaced by a different color?

    Czornij: That decrease is on the global level, and it's down just a few percentage points that seem to be absorbed by other achromatic colors -- black, gray, and silver. White seems to rule the roost for now, but that's not to say that it can't be bumped off. Silver used to be the most popular global color in the 1990s. At the time, silver represented the peak of automotive technology, until white-edged it out in the mid-2000s. The same could happen in the future if some new color family takes on white.

    Coatings World: Can you talk about regional differences in color preference? What are the most popular colors in Asia, Europe and North America?

    Czornij: In Europe, the Middle East and Africa, gray is rising and beige and greige colors are starting to emerge for the first time.  Our research shows there's a need for softer and more approachable surfaces that are modern and appealing.  In South America, red is becoming a new expression of individuality. It's a vibrant color, connected to sportiness and beauty, and always makes you think about cars that are fast.  In Asia Pacific, pearl white is especially popular.  What's different there is that the prevalence of black is a little lower in Asia Pacific, compared to other parts of the world. In North America, warmer whites, with yellowish undertones, are the most popular, but we're seeing the beginning of a shift to cooler whites, with bluish undertones and pearl effects.

    Coatings World: What are the factors that influence color preference by region?

    Czornij: Electric vehicles are influencing color in Asia Pacific, especially in China. A lot of EVs are gray, with semi-opaque and silky colors that add to the futuristic image of technology and autonomy.  Blue and white also support clean hybrid designs, connecting people with the environmental movement and the earth. Here in North America, pickup trucks are the kings of the highway, and have a big influence. Today’s trucks are leather-covered, infotainment-equipped luxury vehicles, and we’re seeing more deep, rich blacks on pickups, like the rest of the luxury segment. There is also a selection of effect pigments that work well with black, giving designers better options to create something that can look sleek or luxurious or mysterious. In Europe, the Middle East, and Africa, blue is the most popular chromatic color. This mirrors what designers across a broad band of industries are working with. There are more than 160 shades of blue that we've seen throughout EMEA, and that diversity has a huge influence.

    Coatings World: What other trends are you seeing in automotive colors (sparkle, matte, etc.)?

    Czornij: We're using pigments and effects, like metallic and pearlescent effects, that allow us to unlock new possibilities with color to stay fresh. Being a color designer, I can see the beauty in white. The trick for us is to take a popular color like white and come up with something fresh and new each year.
    Related Searches
    • china
    • basf
    • red
    • color
    Related Knowledge Center
    • Automotive Coatings
    • Color Trends & Forecast

    Related Online Exclusives

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      What Are Automotive OEM Customers Looking for in Terms of Performance?

      What Are Automotive OEM Customers Looking for in Terms of Performance?

      Representatives from AkzoNobel, Axalta, BASF and PPG provide the answer.
      Anthony Locicero, Associate editor 03.29.21

    • Architectural Coatings | Color Trends & Forecast
      Clark+Kensington 2021 Color Trends Inspired by Nature

      Clark+Kensington 2021 Color Trends Inspired by Nature

      Ace Hardware recently named its Clark+Kensington 2021 Color Trends - Understated Impact, Mindful Living, Creative Escape.
      Kerry Pianoforte, Editor 01.27.21

    • Architectural Coatings | Color Trends & Forecast
      Q&A with Kim Perry of Glidden Paint by PPG

      Q&A with Kim Perry of Glidden Paint by PPG

      Aqua Fiesta was selected to be Glidden paint’s 2021 Accent Color of the Year.
      Kerry Pianoforte, Editor 01.26.21


    • Breaking News | Color Trends & Forecast
      An Irish Twist to Decorating With Pantone’s Colors of the Year

      An Irish Twist to Decorating With Pantone’s Colors of the Year

      Curator’s palette provides the same energy to one’s space as Pantone’s Colors of the Year.
      Curator 12.15.20

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      Three Tips/Colors for Sprucing Up Homes for the Holidays

      Three Tips/Colors for Sprucing Up Homes for the Holidays

      ...
      ECOS Paints 11.23.20

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      BEHR Winter Color Trends 2020

      BEHR Winter Color Trends 2020

      ...
      Erika Woelfel, Color Expert, Behr 11.11.20


    • Architectural Coatings | Color Trends & Forecast
      Curator Shares Color Trends During the Pandemic

      Curator Shares Color Trends During the Pandemic

      Curator, an Irish-based premium paint collection, shares color trends that are on the rise due to the pandemic.
      Coatings World staff 10.15.20

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Benjamin Moore Reveals 2021 Color of the Year

      Benjamin Moore Reveals 2021 Color of the Year

      "We fell in love with it for its complexity, its depth and even its versatility," said Andrea Magno, director of Color Marketing & Development.
      Anthony Locicero, Associate editor 10.14.20

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      The Positive Impact of Color in Classrooms: Q&A with a PPG Expert

      The Positive Impact of Color in Classrooms: Q&A with a PPG Expert

      Coatings World interviews Maria Oliveira, PPG color and design manager.
      Kerry Pianoforte, Editor 09.24.20


    • Architectural Coatings | Breaking News | Color Trends & Forecast
      CURATOR Shares Color Outlook for Post-Pandemic Home Design

      CURATOR Shares Color Outlook for Post-Pandemic Home Design

      ...
      CURATOR 09.14.20

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      Color Your World – At Least Your Walls – Change Your Mood

      Color Your World – At Least Your Walls – Change Your Mood

      ...
      Porch.com 08.28.20

    • Architectural Coatings | Color Trends & Forecast
      PPG Offers Free Virtual Color Consultations

      PPG Offers Free Virtual Color Consultations

      For customers having trouble choosing colors for an interior or exterior space, PPG is offering free virtual color consultations in the U.S.
      04.17.20


    • Automotive Coatings | Breaking News
      An Eye Toward the Future of Auto OEM Coatings

      An Eye Toward the Future of Auto OEM Coatings

      Coatings World asked a number of experts in the automotive OEM market their thoughts on future trends in the industry.
      Kerry Pianoforte, Editor 03.13.20

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Hundreds Gather in NYC for Benjamin Moore Color Trends Event

      Hundreds Gather in NYC for Benjamin Moore Color Trends Event

      ...
      Anthony Locicero, Associate Editor 10.14.19

    • Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      HGTV Home by Sherwin-Williams, Valspar Unveil Forecasted Color Trends

      HGTV Home by Sherwin-Williams, Valspar Unveil Forecasted Color Trends

      ...
      Anthony Locicero, Associate Editor 10.04.18

    Trending
    • Raw Material Availability, Prices Hikes May Be 2021’s Biggest Issue For Coatings, Ink Sectors
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • EU Innovation Fund Evaluating Perstorp-created Project AIR
    • Barentz Expands Canadian CASE Team
    • What Are Automotive OEM Customers Looking For In Terms Of Performance?
    Breaking News
    • BCF's Tom Bowtell Voted VP of World Coatings Council
    • Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes
    • Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021
    • EU Innovation Fund Evaluating Perstorp-created Project AIR
    • Barentz Expands Canadian CASE Team
    View Breaking News >
    CURRENT ISSUE

    April 2021

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    KD Pharma Acquires Rohner AG Manufacturing Assets
    Thorne Healthtech and PreCon Health to Launch Supplements for Pre-, Post-Impact Brain Health
    Green Leafy Vegetable Intervention Reduces Marker of Colorectal Cancer Risk, Study Finds
    Coatings World

    Latest Breaking News From Coatings World

    BCF's Tom Bowtell Voted VP of World Coatings Council
    Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes
    Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Avantor to Acquire Ritter GmbH and Affiliates for $1B
    ZOLL Buys Sleep Apnea Device Maker Respicardia
    Digital Diabetes Management Market Projected to Reach $54 Billion by 2027
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Lonza Expands PyroTec PRO for Endotoxin Testing
    FDA Accepts Airway Therapeutics’ IND for COVID Treatment
    Sanofi Invests in Cutting Edge Vax Production Site in Singapore
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Honest Co. Files for an Initial Public Offering
    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou
    Edition Spéciale by Luxe Pack is Postponed
    Happi

    Latest Breaking News From Happi

    OTC Pain Relief QR Cream Debuts in US Market
    Professional Beauty Association Opens Registration for Summit
    Makeup Leader Laura Geller Teams Up with Actress Fran Drescher
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Mark Andy launches monochrome digital print bar
    Label Traxx launches Siteline online artwork approvals system
    Kocher + Beck appoints new regional sales manager
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    NXTNano Adding Three Lines
    Honest Company Plans IPO
    Asia Wipes Summit Held Successfully in Shanghai
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    SynerFuse, Cirtec Medical Partner to Develop Back Pain Management Device
    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    NREL: 10 Teams Emerge Victorious in Round 4 of American-Made Solar Prize
    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login