YEAR ESTABLISHED: 1865
REVENUE: $3.607 billion (2014: $3.57 billion)
• Automotive OEM
• Automotive refinish
• Commercial vehicles
• Decorative coatings
• Industrial coatings
Markus Kamieth, president, BASF Group’s Coatings Division; Martin Jung, Automotive OEM Coatings Solutions Europe; Katja Scharpwinkel, Automotive Refinish Coatings Solutions Europe, Jan Baumgartner, Industrial Coatings Solutions Europe; Chris Toomey, Coatings Solutions North America; Peter A. Fischer, Coatings Solutions Asia Pacific; and Marcos Allemann, Business Management Decorative Paints Solutions South America.
BASF Coatings is a division of BASF SE. BASF’s Coatings division develops, produces and markets innovative automotive coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF Coatings operate sites in Europe, North America and South America as well as Asia Pacific. Within this network, the company collaborates closely with its customers all over the world. In 2015, the Coatings division achieved global sales of $3.607 billion. Europe represents 40 percent of total sales, Asia Pacific 23 percent, North America 18 percent and South America, Africa and Middle East 19 percent.
BASF and AkzoNobel have reached a general agreement on the sale of the industrial coatings business of BASF’s Coatings division to AkzoNobel for $541.206 million. The transaction would include technologies, patents and trademarks, as well as the transfer of two dedicated production sites, one in Deeside, England, and one in Vanderbijlpark, South Africa. BASF and AkzoNobel intend to finalize and sign detailed transaction documents in due course. The planned transaction is subject to the required consultation with employee representatives and certain regulatory approvals. BASF and AkzoNobel intend to complete the transaction by the end of 2016.
BASF’s industrial coatings business generated sales of approximately $341.814 million in 2015 and supplies products for a number of end uses, including coil, furniture foil and panel coatings, as well as coatings for wind energy plants, general industry and commercial transport. “We have successfully developed our global industrial coatings business over the last years with a clear focus on attractive market segments. To further develop the business, we see positive growth prospects under the umbrella of AkzoNobel, which is a leading global player in industrial coatings,” said Markus Kamieth, president of BASF’s Coatings division. With this transaction, BASF will further strengthen its focus on its core automotive OEM and automotive refinish coatings businesses as well as the leading decorative paints business with its brand Suvinil in Brazil.
BASF has signed an agreement to acquire the assets of Guangdong Yinfan Chemistry Co., Ltd. in China. With this acquisition, BASF will establish a stronger coatings production footprint by gaining access to a state-of-the-art automotive refinish coatings plant in China. It will also enable BASF to broaden its automotive refinish portfolio in Asia Pacific by adding the Yinfan line of products to its successful global brands including Glasurit, R-M, baslac and Norbin.
“The acquisition underlines our strong commitment to growing our automotive coatings business and further investing in emerging markets,” said Kamieth. “With this acquisition, we will broaden our portfolio and gain access to a strong distribution network, which will strengthen our position in the fast-growing Chinese automotive aftermarket.”
The closing is expected in the second half of 2016, subject to necessary regulatory, statutory and other approvals. Both parties have agreed not to disclose financial details of the transaction.
BASF Coatings recently launched XSpark, an exclusive color effect for automotive OEM coatings that sparkles with particular brilliance in direct sunlight. Tiny glass particles that reflect light more precisely than other effect pigments are applied together with the paint layer in a single step. The resulting homogenous surface provides a pure solid-color reflection with particular depth, a complex paint effect that creates a high-quality, elegant-looking coating without being intrusive.
This innovation product has already won several international awards, including the prestigious Red Dot Award: Product Design.” For the first time in the 60-year history of the competition, an OEM automotive paint has been awarded the coveted “Red Dot.” The 38 jurors, all of whom are independent design experts, chose the winners from among the 4,928 submissions from all areas of industrial design. The evaluation criteria included the product’s degree of innovation, its durability and its symbolic and emotional content.