07.28.22
Muenster, Germany
www.basf-coatings.com
BASF Coatings, a division of BASF SE, is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific.
In 2021, the Coatings division achieved global sales of about $3.58 billion. The company employs approximately 111,000 people globally and has more than 70 sites worldwide.
The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. This portfolio is supplemented by "Beyond Paint Solutions," which enable new applications with innovative surfaces.
• Launced Refinity, a cloud-based digital platform for collision repair
• BASF and Entegris sign agreement on the sale of Precision Microchemicals business
“2021 proved to be another challenging year, especially in the automotive OEM sector. Besides coping with the ongoing pandemic, our customers had to temporarily curtail or even completely shut down their production due to the global shortage in semiconductors. Escalating raw material and energy prices also left their mark on our business environment.
Despite all these hurdles we continued to focus on our customers and managed the market volatility successfully in very close cooperation. In addition, our refinish coatings, deco business and surface technology businesses performed excellently in 2021.
However, the automotive OEM business is starting to ramp up with focus in Asia. But we do not expect the automotive market to fully recover in 2022. Supply chain disruptions, especially in semiconductors, continue to create volatility in the business environment. But now that the pandemic situation is improving, we are looking forward to reconnecting by increasingly meeting our customers again.
The automotive OEM market is still the most important market for us. We see strong growth potential in Asia Pacific, where we further strengthened our market position in recent years by strategic investments. We are established as one of the leading suppliers for automotive coatings solutions globally and will differentiate also in the future with innovation and sustainability. The increasing need for electric vehicles, autonomous driving and more sustainable solutions offer significant growth potential for BASF.”
"Digitalization has developed rapidly in many areas like operations and supply chain with more efficient processes, amazing visualization of colors and simulation of test methods like stone-chipping to accelerate product development – just to name a few. With the help of new and disruptive digital technologies, we will create exciting customer experiences, grow our business through new business models and make our and our partner’s processes even more efficient.
"People create these transformations and make them reality. Our diverse team and the strong trustful cooperation with many partners is key. We need expertise, bold ideas, courage, the strength to implement and an inspiring culture. With the people I have met since becoming president of Coatings at the beginning of the year, I am very confident and excited to jointly make it happen.”
www.basf-coatings.com
PUBLIC COMPANY; YEAR ESTABLISHED: 1865
REVENUE: $3.58 billion t (2020: $3.68 billion)
MARKETS SERVED:
Automotive OEM; Automotive refinish; Commercial vehicles; Decorative coatings; Surface treatmentsKEY EXECUTIVES:
Uta Holzenkamp, president BASF Group’s Coatings division; Frank Naber, SVP Automotive OEM Coatings Solutions EMEA; Chris Titmarsh, SVP Automotive Refinish Coatings Solutions EMEA; Nils Lessmann, SVP Coatings Solutions Americas; Marcos Allemann, VP Decorative Paints Solutions South America; Patrick Zhao, SVP Coatings Solutions Asia Pacific; Christophe Cazabeau, SVP Surface Treatment.BASF Coatings, a division of BASF SE, is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific.
In 2021, the Coatings division achieved global sales of about $3.58 billion. The company employs approximately 111,000 people globally and has more than 70 sites worldwide.
The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. This portfolio is supplemented by "Beyond Paint Solutions," which enable new applications with innovative surfaces.
Key Happenings:
• Launched functional film Sharkskin for aerospace• Launced Refinity, a cloud-based digital platform for collision repair
• BASF and Entegris sign agreement on the sale of Precision Microchemicals business
The state of the coatings industry:
Uta Holzenkamp, head of BASF’s Coatings division:“2021 proved to be another challenging year, especially in the automotive OEM sector. Besides coping with the ongoing pandemic, our customers had to temporarily curtail or even completely shut down their production due to the global shortage in semiconductors. Escalating raw material and energy prices also left their mark on our business environment.
Despite all these hurdles we continued to focus on our customers and managed the market volatility successfully in very close cooperation. In addition, our refinish coatings, deco business and surface technology businesses performed excellently in 2021.
However, the automotive OEM business is starting to ramp up with focus in Asia. But we do not expect the automotive market to fully recover in 2022. Supply chain disruptions, especially in semiconductors, continue to create volatility in the business environment. But now that the pandemic situation is improving, we are looking forward to reconnecting by increasingly meeting our customers again.
The automotive OEM market is still the most important market for us. We see strong growth potential in Asia Pacific, where we further strengthened our market position in recent years by strategic investments. We are established as one of the leading suppliers for automotive coatings solutions globally and will differentiate also in the future with innovation and sustainability. The increasing need for electric vehicles, autonomous driving and more sustainable solutions offer significant growth potential for BASF.”
Facing Key Trends
“Actively shaping the transformation toward sustainability and digitalization is an integral part of our strategy. We live our purpose – 'We create chemistry for a sustainable future' – for many years. To fight climate change we target to achieve net zero CO2 emissions by 2050. This needs a lot of creativity and strong partnerships e.g. to use increasingly renewable energies, to develop more energy efficient processes and more sustainable products. Together with our customers and other partners in the value chain who have also set themselves ambitious targets, we implement every day more steps towards a more sustainable future."Digitalization has developed rapidly in many areas like operations and supply chain with more efficient processes, amazing visualization of colors and simulation of test methods like stone-chipping to accelerate product development – just to name a few. With the help of new and disruptive digital technologies, we will create exciting customer experiences, grow our business through new business models and make our and our partner’s processes even more efficient.
"People create these transformations and make them reality. Our diverse team and the strong trustful cooperation with many partners is key. We need expertise, bold ideas, courage, the strength to implement and an inspiring culture. With the people I have met since becoming president of Coatings at the beginning of the year, I am very confident and excited to jointly make it happen.”
