Disney, Pittsburgh Paints Relationship Survives Mayhem of Stitch

Since 2022, PPG Paints has been the official paint of Walt Disney World® Resort and Disneyland®, which brings with it the need for a wide range of paints and coatings, from hotels and amusement parks to rides, and now movies. With Disney’s Lilo & Stitch now in theaters on May 23, 2025, paint shoppers can now find Stitch in Glidden and PPG Paints departments of retailers nationwide. Jenny Burroughs, chief marketing officer, Pittsburgh Paints Co., discusses the relationship, and how The Pittsburgh Paints Company’s coatings help protect the world of Disney.


Coatings World: I see that PPG Paints has been the official paint of Walt Disney World® Resort and Disneyland® since 2022. What led to that relationship?

Jenny Burroughs: Both Disney and The Pittsburgh Paints Company understand what it means to create magical spaces that engage and inspire. Color plays a huge role in the story and enchantment of Disney, so this collaboration was a natural fit for us to work together to help keep Disney’s US parks and resorts bright and beautiful.


Coatings World: How are PPG Paints’ paints used throughout Walt Disney World® Resort and Disneyland Resort – I’m guessing the parks themselves and perhaps the resorts and vehicles, and what are the main advantages that Disney finds in using your paints?

Jenny Burroughs: Pittsburgh Paints Co.’s products are displayed on locations throughout Walt Disney World® Resort and Disneyland® Resort, helping enhance rides like EPCOT®’s Guardians of the Galaxy: Cosmic Rewind attraction, Mickey & Minnie’s Runaway Railway attraction, and Star Wars: Galaxy’s Edge®.

Our products can also be found at select Disney Resort Collection hotels. For example, Disney is working to enhance the interior and exterior of Disney’s Grand Floridian Resort & Spa in a multi-year transformation. A breathtaking update to its color palette honors the venue’s rich history with a massive paint refresh of guest rooms, the lobby, and multiple fine dining facilities. PPG PURE PERFORMANCE® and PPG BREAK-THROUGH® were chosen for their fast-drying properties that cause minimal disruption to guests, helping to preserve the Disney magic.


Coatings World: What are some of the PPG Paints brands that are being used by Disney?

Jenny Burroughs: PPG ACRI-SHIELD MAX® is a premium exterior paint that is mildew-proof and rain-ready in as little as 60 minutes. It can be found throughout Disneyland® Resort on Main Street, U.S.A. and Fantasyland. At Walt Disney World® Resort, it can be found at Star Wars: Galaxy’s Edge® at Disney’s Hollywood Studios. Its enhanced durability also makes it ideal to withstand Florida’s climate as the exterior coating for both Disney’s Art of Animation Resort and the recently opened Island Tower at Disney’s Polynesian Villas & Bungalows.

PPG PURE PERFORMANCE® is a super-powered coating that can be found in Disney’s Grand Floridian Resort and Spa, as well as the Guardians of the Galaxy: Cosmic Rewind attraction at EPCOT®, and surfaces inside Mickey & Minnie’s Runaway Railway attraction at Disneyland® Park. This low-odor, interior latex paint provides excellent hiding with zero volatile organic compounds (VOCs) and anti-microbial properties.


Coatings World: What are some of the most interesting challenges in finding the right paints for rides, and how has PPG Paints overcome these?

Jenny Burroughs: Outdoor rides and park spaces are sometimes exposed to extreme weather conditions, especially in Florida’s tropical climate. This requires paint that is durable, mildew proof, and corrosion resistant. Not only is it important to ensure that rides remain bright and vibrant, but also to minimize disruption time and ensure that our restoration projects are done quickly and efficiently.

Our exterior PPG Paints products were chosen for their enhanced durability and Portersept® Mildew Proof Warranty to keep the parks looking beautiful. Our interior paints in the resort restorations are fast drying, so Disney guests can continue enjoying all the resort has to offer with minimal interruption.


Coatings World: How did the idea of partnering with the Lilo & Stitch movie come up? It certainly is a cute idea, and a mighty good one judging from the box office.

Jenny Burroughs: Stitch may be beloved for his big eyes and dog-like characteristics, but we all know he is as chaotic as he is cute. As much as he’s stolen our hearts on screen, there’s no denying the path of destruction he leaves in his wake – something that many parents can relate to with their own young ones.

Given our existing relationship with Disney, it only made sense to connect the durability of our paints to the chaos that Stitch leaves behind, offering our customers a solution for the high-traffic areas in their own homes that are exposed to a little extra mayhem. While providing a solution to DIYers and Pro painters, this campaign adds a layer of relatability to the movie characters. This collaboration lets us equip our customers with Stitch-proof products for their next projects that can withstand their everyday chaos at home.


Coatings World: How is PPG Paints using its Lilo & Stitch collaboration to reach consumers?

Jenny Burroughs: Our marketing extends from creative in-store activations in various paint retailers to a digital campaign on social platforms and Disney+. PPG Paints products also helped bring the film set to life and were used on Stitch’s spaceship, giving consumers something extra to look for when they go see the film in theaters. Our Stitch-proof products were also on display at the annual NAA Apartmentalize tradeshow in Las Vegas June 11-13.


Coatings World: Is there anything that you would like to add?

Jenny Burroughs: We’re thrilled that our paints and color play a dynamic role in bringing dreams to life for all who visit the world’s most magical destinations. Now, this summer we’re embracing Stitch’s chaos, and look forward to helping do-it-yourselfers and professional painters create walls that are just as indestructible as Experiment 626 (aka Stitch).