Boero Group is Italy’s paint and coatings leader in the markets its serves. In 2010 the group reported revenue of $160 million. The firm’s business is divided into three segments. Architectural and decorative coatings generated 70 percent of the group’s revenue last year while yacht coatings were responsible for 15 percent of the revenues with the marine coatings segment was responsible for the remaining 15 percent. Architectural and decorative paint brands in the firm’s portfolio include Boero Colori; Rover Attiva; and Grandi Superfici. Yacht brands include Boero Yacht Paint; Veneziani Yachting; and Attiva Marine. The marine category offers the Boat brand. Boero Group operates two manufacturing facilities. Boero recently introduced Rovertherm coat systems for energy efficiency in building and it also launched a water-based wood coatings range.