Dyo Boya, the first and the most innovative company in the Turkish coatings-manufacturing industry, dates back to the opening of a paint shop in Şeritçiler Çarşısı by Durmuş Yaşar in 1927. Turkey's first paint was produced by Yaşar in 1941 and was followed with the opening of the country's first and then only coatings factory in 1954. A member of Yasar Holding, Yaşar Coatings Group's five companies led by Dyo Boya serves the market with 1,000 different products. Under the brand names Dyo and Dewilux, Yaşar Coatings Group employs about 1,100 people and exports its products to 40 countries. The group's export markets are located primarily in Central Asia, the Middle East, Europa and Russia. The company is active in the decorative, marine and industrial paints sectors as well as car refinishes, furniture paints and lacquers.