Forty-four percent of DPC’s $3.8 billion of revenue in 2010 came from the auto refinish segment while auto OEM turned in 31 percent of sales. The remaining 25 percent of sales was split between liquid and powder coatings segments serving general industrial applications. Sales of $3.8 billion were up 11 percent when compared to prior year. This increase reflects recovery in global automotive OEM markets as a result of higher global motor vehicle builds and strong demand in industrial coatings, particularly in the North American and European heavy duty truck markets.
After-market coatings products are marketed using the DuPont Standox, Spies Hecker and Nason brand names. Standox and Spies Hecker are focused on the high-end motor vehicle after-markets, while Nason is primarily focused on economy coating applications.
Under the Standox brand DPC during the year introduced Standoblue waterborne basecoat, a premium waterborne paint that helps meet strict environmental guidelines. Using a continuous application process, Standoblue delivers results with a 1.5-coat application process, enabling refinishers to apply paint continuously without the need to flash between coats so they can concentrate completely on the quality of the job without any interruptions.
DPC also introduced Alesta AR, a new line of premium architectural powder coatings. With no solvents and virtually no VOCs, the powder coating process results in a cleaner, safer finishing operation. DuPont Alesta AR architectural coatings provide a high level of design freedom and are easily matched to glass, plastic, wood or virtually any other building material. Colors can be adjusted to suit individual aesthetic preferences without compromising essential functional properties such as weatherability or impact and abrasion resistance. The DuPont Alesta standard product line includes products that meet AAMA 2603 specifications. DuPont Alesta AR400 is a TGIC-free premium weathering polyester that meets AAMA 2604 specifications and aids in obtaining LEED Green Building certification.
In key developments overseas, a new DuPont laboratory and manufacturing facilities in China are accelerating the adoption of coatings with improved environmental performance by Chinese automakers. DuPont’s technical center, located in Shanghai, and the manufacturing operations in Changchun allow nearby DuPont scientists to respond to local customers’ needs quickly and efficiently. Shanghai General Motors uses advanced DuPont finishes, made in China, on its Cruze model.
As an example, the new Shanghai General Motors plant at Shenyang is located just west of the DuPont Changchun plant, and will use the DuPont water-based coatings produced at that facility. Shanghai General Motors is a joint venture between General Motors and the Shanghai Automotive Industry Corporation. The site has an annual capacity of 150,000 cars.
At the end of 2010 DuPont opened a new research and development facility dedicated to coatings science at the Experimental Station in Wilmington, Delaware in the U.S. The new Coatings Technology Center (CTC), established by DuPont Performance Coatings (DPC), will focus on DuPont Refinish Systems products that support the automotive collision industry and DuPont Industrial Coating Solutions, which markets a wide range of liquid and powder industrial finishes. "Innovation is essential to the continued growth of our coatings businesses," said John McCool, president, DPC. "This investment in research and development clearly demonstrates our commitment to growing our global coatings businesses."
"Locating this new facility at the Experimental Station allows us to leverage its unique and powerful base of scientific expertise and advanced research and development facilities," said Lewis Manring, vice president, global technology, DPC. "This facility will operate unlike any previous DuPont coatings laboratory, with a strong focus on inclusive innovation. The result will be a collaborative and efficient team focused on providing our customers with the finest coatings in the world and the technical support they need to use those products productively and profitably."