The firm’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and company’s largest customer. The paint departments at The Home Depot stores include the Behr color center and computer kiosk with the Color Smart by Behr computerized color-matching system that enables consumers to select and coordinate their paint color selection.
In 2009, Behr’s product offering was enhanced by the introduction of the Behr Premium Plus Ultra interior paint, which is a high-quality, low volatile organic compound, interior paint and primer in one. Masco said the loss of this segment’s sales to The Home Depot would have a major adverse effect on its overall business.
Masterchem Industries, manufacturer of architectural coatings including its flagship Kilz brand products, recently introduced its latest innovation—Kilz Pro-X Interior Latex Paint. Engineered for painting and wall covering contractors, general contractors, residential remodelers, commercial and property managers, as well as professionals involved in new construction, Kilz Pro-X is sold exclusively through The Home Depot.
Kilz Pro-X is available in two series— Kilz Pro-X – 300 Series and Kilz Pro-X – 100 Series. The 300 series is a high-quality interior latex paint series that offers premium performance with an environmental edge. . The 100 series is an economical production grade interior latex paint series ideal for ceilings and walls. It can be tinted to five classic white colors.